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Frontier Airlines has inaugurated another new flight to the island nation of Jamaica, upping its route count from the U.S. to ten. The thrice-weekly flight from Dallas Fort Worth International Airport (DFW) to Sangster International Airport (MBJ) will operate nonstop.

“We are very pleased to continue expanding our partnership with Frontier Airlines,” said Edmund Bartlett, Jamaica’s minister of tourism, in a press statement. “The launch of this new non-stop flight from a key Southern U.S. gateway supports the strong rebound of Jamaica’s tourism sector as we are returning visitor arrivals numbers to pre-pandemic growth levels.”

“It is gratifying to welcome another non-stop flight to our island by Frontier. It is an important addition to our existing air service that provides U.S. travelers with yet another convenient option to get to the island,” said Donovan White, director of tourism for the Jamaica Tourist Board, in a press statement.

Jamaica Continues to Exceed Expectations

In addition to the new Dallas-Montego Bay flight, Frontier has routes from Atlanta (ATL) and Miami (MIA) to Kingston (KIN) and from Atlanta (ATL), Chicago (MDW), Denver (DEN), Miami (MIA), Orlando (MCO), Philadelphia (PHL), and St. Louis (STL) to Montego Bay (MBJ).

At the recent 41st Caribbean Hotel & Tourism Association (CHTA) Caribbean Travel Marketplace held in Barbados, Bartlett shared that Jamaica has surpassed one million visitor arrivals year-to-date for 2023—this milestone was reached about one month earlier than last year. Projections for 2023 through 2025 are expected to surpass 3.8 million for 2023 and over 5 million in 2025.

The island is investing heavily in tourism, with some 8,000 new hotel rooms in the pipeline for the next two to five years, plus an expansion and modernization on the table for Sangster International Airport. Sustainability is a key component of this growth—the island is working under the Blue Ocean Strategy—and has initiated Global Tourism Resilience Day with the United Nations to help manage tourism so it becomes stronger and more resilient in the face of future disruptions.

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