WeTravel, a leading bookings and payments platform for multi-day travel businesses, has teamed up with Intrepid Travel to offer an exclusive, free online course through its WeTravel Academy, Rethinking Tour Development.
Designed for travel professionals looking to stay ahead of the curve, this course empowers participants to develop impactful, scalable and sustainable tourism products—key elements in today’s rapidly evolving travel landscape.
Rethinking Tours & Business Products
Led by Erica Kritikides, General Manager of Global Product at Intrepid Travel, this course offers insights into crafting immersive, authentic travel experiences while keeping sustainability and market relevance at the forefront.
“With over 35 years of experience designing tours that immerse travelers in local cultures while making a positive impact, Intrepid is thrilled to share our knowledge with the next generation of tourism entrepreneurs. We challenge participants to think beyond the ordinary and create travel products that inspire and transform,” said Kritikides, in a press statement.
The course is structured into five comprehensive lessons:
- Introduction: Gain insight into the evolution of Intrepid Travel and how they have successfully developed scalable, replicable tourism products.
- Building Your Product: Explore the fundamentals of product development, including how to define unique offerings, understand your target audience and ensure scalability to meet increasing demand while maintaining a competitive edge.
- Marketing Your Product: Learn strategies for marketing your tour through authentic storytelling and brand development. This section covers how to effectively highlight what makes your product distinctive and build a compelling brand presence.
- Your Product’s Impact: Understand how to create tourism experiences that positively impact local communities and the environment, with a focus on sustainability and responsible travel practices that benefit all stakeholders.
- Conclusion: Conclude with an example of a successful tourism product, encouraging innovation and creative thinking as you develop products that thrive in the marketplace and contribute to meaningful travel.
“As a technology platform that supports the growth of all-sized multi-day, travel business, WeTravel is committed to ensuring that a business’s growth is met with a core focus on operating to a standard that benefits every stakeholder–including our precious Planet–for the future of the industry and the world,” said Kasi McGurk, WeTravel’s Head of Marketing and Communications, in a press statement. “Offering free resources on sustainable-led operations, in collaboration with purpose-led industry leaders like Intrepid, is one-way WeTravel aims to support a better future for the industry.”
Designed for professionals in the multi-day, group travel industry, the Academy provides free access to a wide range of resources aimed at fostering growth and development. With expertly curated content, it offers travel businesses the opportunity to enhance their skills and knowledge—without the constraints of time or cost.
For more information on the course, visit the WeTravel Academy.
