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About 200 travel advisors gathered 30 stories up in the heart of New York City’s Times Square to meet partners from Puerto Rico and get an update on the island.

“Puerto Rico is open for tourism and ready and eager to welcome your clients,” explains Brad Dean, CEO, Discover Puerto Rico, the island’s destination marketing organization.

He said that Puerto Rico had record-breaking tourism numbers last year and expects to sustain the momentum into 2020 despite the earthquakes that hit the island at the beginning of the year. “There have been many unexpected challenges, but Puerto Rico is resilient and should earn a Ph.D. in resiliency,” says Dean.

During the event, Discover Puerto Rico’s new brand campaign “Have We Met Yet?” was featured. It focuses on the hospitality of its people, cuisine, festive spirit, and abundant natural attractions.

Dean shared his enthusiasm for the soon-to-open El Distrito, a 50,000-sq.-ft. central plaza that is futuristic in design and features a digital scenery system composed of more than 14,000 sq. ft. of LED screens, including one of the largest horizontal screens in the U.S. Unique content will be displayed including spatial content, digital art, nightly digital fireworks, interactive content, social media feeds, and sports broadcasting events.

A 177-room Aloft by Marriott has opened in the El Distrito area and soon to come is The Pavilion, a 6,000-person performance and events hall; a radio and television production studio; and a zipline.

“El Distrito is definitely a game-changer,” adds Ed Carey, chief sales officer, Discover Puerto Rico. “We anticipate it will do for Puerto Rico what L.A. Live did for L.A.”

To view #GoForPuertoRico click here. For more information about the island, visit For more information about the new Aloft, click here. More information about Puerto Rico can be found here and here.