Digital Specs

**All services are subject to change or discontinuance without notice. WIM makes no guarantee about the accuracy or completeness of the content in this document and WIM expressly disclaims responsibility for any errors, omissions, or inaccuracies herein.

Website Banners

728 x 90 Banner

Media Specifications

  • Image Dimension: 728×90 pixels (Minimum 120dpi)
  • Max File Load Size: 200 KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Animation: Limited to one loop, not to exceed 15 seconds

Third-Party Tag Formats

  • Image
  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • If submitting JPG, PNG or GIF, No other assets required
  • If submitting javascript/iframe tags, an addition banner size of 320×50 is mandatory

Deadline: 10 days prior to launch

300 x 250 Banner

Media Specifications

  • Image Dimension: 300×250 pixels (Minimum 120dpi)
  • Max File Load Size: 200 KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Animation: Limited to one loop, not to exceed 15 seconds

Third-Party Tag Formats

  • Image
  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Same banner size runs on mobile
  • No further assets required

Deadline: 10 days prior to launch

300 x 600 Banner

Media Specifications

  • Image Dimension: 300×600 pixels (Minimum 120dpi)
  • Max File Load Size: 200 KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Animation: Limited to one loop, not to exceed 15 seconds

Third-Party Tag Formats

  • Image
  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Same banner size runs on mobile
  • No further assets required

Deadline: 10 days prior to launch

300 x 600 Filmstrip

Media Specifications

  • Image Dimensions: 5 Creatives sized 300×600 pixels
  • Max File Load Size: 300 KB
  • File Formats: JPG, GIF, PNG (Minimum 120dpi)
  • Click-through: Static, UTM tracking or third-party tags accepted
  • Animation: Limited to one loop, not to exceed 15 seconds

Third-Party Tag Formats

  • Image
  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Same banner size runs on mobile
  • No further assets required

Deadline: 10 days prior to launch

300 x 90 Banner

Media Specifications

  • Image Dimension: 300×90 pixels (Minimum 120dpi)
  • Max File Load Size: 80 KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Click-through: Static, UTM tracking or third-party tags accepted.
  • Animation: Limited to one loop, not to exceed 15 seconds.

Third-Party Tag Formats

  • Image
  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Same banner size runs on mobile.
  • No further assets required.

Deadline: 10 days prior to launch

970 x 66 (Video/Image) Pushdown Banner

Media Specifications

Image Pushdown

  • Collapsed Image Dimension: 970X66 pixels (Minimum 120dpi)
  • Expanded Image Dimension: 970X418 pixels (Minimum 120dpi)
  • Max File Load Size: 1MB
  • File Formats: JPG, GIF, PNG, HTML5
  • Click-through: Static URL, UTM tracking or Click Tag
  • Animation: Limited to one loop not to exceed 15 seconds

Video Pushdown

  • Collapsed Video Pushdown Image: 970X66 pixels (Minimum 120dpi)
  • Collapsed Video Pushdown Image File Formats: JPG, GIF, PNG
  • Video File Formats: MP4/H.264
  • Acceptable formats requiring conversion: MP4, MOV
  • Recommended Video Length: 6 – 30 sec. (Max)
  • Recommended Video Frame Rate: 24 – 30 FPS.
  • Recommended Video Aspect Ratio: 16:9
  • Max File Load Size: 30MB

Third-Party Tag Formats

  • Image
  • JavaScript (Tracking tag)
  • Click tag
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

Image Pushdown

  • Collapsed Image Dimension: 320×50 pixels (Minimum 120dpi)
  • Expanded Image Dimension: 320×480 pixels (Minimum 120dpi)
  • Max File Load Size: 200KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Click-through: Static URL, UTM tracking or Click Tag
  • Animation: Limited to one loop not to exceed 15 seconds

Video Pushdown

  • Collapsed Video Pushdown Image: 970X66 pixels (Minimum 120dpi)
  • Collapsed Video Pushdown Image File Formats: JPG, GIF, PNG
  • Video File Formats: MP4/H.264
  • Acceptable formats requiring conversion: MP4, MOV
  • Recommended Video Length: 6 – 30 sec. (Max)
  • Recommended Video Frame Rate: 24 – 30 FPS.
  • Recommended Video Aspect Ratio: 16:9
  • Max File Load Size: 30MB

Deadline: 10 days prior to launch

970 x 66 Banner

Media Specifications

  • Image Dimension: 970×66 pixels (Minimum 120dpi)
  • Max File Load Size: 200 KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Click-through: Static URL, UTM tracking or Click Tag
  • Animation: Limited to one loop, not to exceed 15 seconds.

Third-Party Tag Formats

  • Image
  • JavaScript (Tracking tag)
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Image Dimension: 320×50 pixels (Minimum 120dpi)
  • Max File Load Size: 200 KB

Deadline: 10 days prior to launch

Expandable Video

Placement Description

  • Collapsed View: Video loads on the sidebar with a width of 300 pixels maintaining the height aspect ratio of original video.
  • Expanded View: Video expands to the left with a width of 1080 pixels maintaining the height aspect ratio of original video.
  • Video Playback: Autostart (If device allows)
  • Audio: User Initiated / Mute on start.

Media Specifications

  • Video File Formats: MP4/H.264
  • Acceptable formats requiring conversion: MP4, MOV
  • Recommended Video Length: 6 – 30 sec. (Max)
  • Recommended Video Frame Rate: 24 – 30 FPS.
  • Recommended Video Aspect Ratio: 16:9
  • Max File Load Size: 30MB
  • Recommended logo size: For best legibility, logos should be added using the collapsed view dimensions.
  • Recommended font size: For best legibility, font should be readable in the collapsed view dimensions.
  • Click-through: Static URL, UTM tracking or Click Tag

Third-Party Tag Formats

  • JavaScript (Tracking tag)
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Collapsed view displays on mobile
  • Expanded view not available on mobile

Deadline: 10 days prior to launch

Floor Banner

Media Specifications

  • Image Dimension: 728×90 or 1340×100 pixels (Minimum 120dpi)
  • Max File Load Size: 200 KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Click-through: Static URL, UTM tracking or Click Tag
  • Animation: Limited to one loop, not to exceed 15 seconds

Third-Party Tag Formats

  • Image
  • JavaScript (Tracking tag)
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • An additional banner size of 320×50 is mandatory and must be supplied when providing mobile banner in html/tag form

Deadline: 10 days prior to launch

160×600 Skyscraper Takeover Package

Media Specifications

  • Image Dimension:
    • Two (2) 160×600 pixel banners (Minimum 120dpi)
    • One (1) 300×250 OR 728×90 pixels – must choose one (Minimum 120dpi)
  • Max File Load Size: 200 KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Click-through: Embedded in Third party standard placement
  • Animation: Limited to one loop, not to exceed 15 seconds

Note: By design, on desktop only, the skyscrapers are partially or fully hidden on screen widths 1019px to 1698px.

Third-Party Tag Formats

  • Image
  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

Video

Placement Description

  • Video loads on the sidebar with a width of 300 pixels maintaining an aspect ratio of original video.
  • Video Playback: Autostart (If device allows)
  • Audio: User Initiated / Mute on start.

Media Specifications

  • Video File Formats: MP4/H.264
  • Acceptable formats requiring conversion: MP4, MOV
  • Recommended Video Length: 6 – 30 sec. (Max)
  • Recommended Video Frame Rate: 24 – 30 FPS.
  • Recommended Video Aspect Ratio: 16:9
  • Max File Load Size: 30MB
  • Recommended logo size: For best legibility, logos should be added at the width of 300 pixels.
  • Recommended font size: For best legibility, font should be readable at the width of 300 pixels.

Third-Party Tag Formats

  • Image
  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Displays on mobile

Deadline: 10 days prior to launch

Pageraft Video

Placement Description

  • Text Banner (position-able top or bottom) of ad with link to run pop-up video

Media Specifications

  • Video File Formats: Youtube, MP4
  • Acceptable formats requiring conversion: MP4, MOV
  • 720p Resolution – 1280×720 pixels
  • Recommended Video Length: 1-minute max
  • Max File Load Size: 100MB

Interstitial Banner

Media Specifications

  • Assets: Client Supplied
  • Image Dimension: 640X480 or 500X500 pixels (Minimum 120dpi)
  • Max File Load Size: 300 KB
  • File Formats: JPG, GIF, PNG
  • Clickable Areas: Two clickable areas available within expanded view
  • Click-through: Static URL, UTM tracking or Click Tag
  • Animation: Limited to one loop, not to exceed 15 seconds

Third-Party Tag Formats

  • Image
  • JavaScript (Tracking tag)
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Image Dimension: 320X480 pixels
  • Max File Load Size: 200KB

Deadline: 10 days prior to launch

Countdown Timer

Media Specifications

  • Teaser Copy, character limit 45
  • Logo with transparent background
  • A Start date and time and end date and time  (such as 11/1 at 12:00 AM start and 12/31 at 11:59 pm end) (The start time and end time can be optional – does not need to be included, can just be days and hours)

Customization Options:
(Colors based on standard web colors)
Background color
Text Color
Timer Color
Call to Action Button Color and Copy, character limit 15
URL link

Billboard Banner

Media Specifications

  • Image Dimension: 2000×300 pixels (Minimum 120dpi)
  • Max File Load Size: 500 KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Animation: Limited to one loop, not to exceed 15 seconds

Third-Party Tag Formats

  • Image
  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Same banner size runs on mobile
  • No further assets required

Deadline: 10 days prior to launch

Webinar

Webinar

  • Webinar title (How to, Learn How, etc.)
  • Brief description of webinar (bullet points encouraged)
  • Speaker’s short bio (1,000 characters max), company name, job title, headshot & email address
  • Incentive (i.e. gift card, free stay, etc.)
  • Hi-res logo (300 dpi high resolution – JPG or GIF)
  • 5 -10 Hi-Res Images that can be used for promotion (300 dpi high resolution – JPG or GIF)
  • Materials due 14-16 weeks before live webinar

Presentation Materials

  • Presentation must be submitted one week before live webinar
  • Technical check with presenter(s) must be scheduled at least one week prior to live webinar
  • If interested – supply any poll questions you may want to include during live webinar
  • 3-5 seed questions (back-up questions from speaker to discuss during webinar in case we need to fill time)

E-blasts

Dedicated E-blast (In-House)

Media Specifications

  • Client to supply 2-3 1280×1067 Pixel images and company logo
  • Image DPI: Minimum of 120dpi
  • Design Direction: Client must provide detailed directions on email design layout (Max width: 640 pixels)
  • Style Guide: Client must provide brand
  • Style guidelines that contains required colors, fonts, etc
  • Subject Line: Required, supplied by client
  • Preheader: Required, supplied by client
  • Call to Action: Required, supplied by client

Third-Party Tag Formats

  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 20 days prior to launch

Dedicated E-blast/Re-blast (Supplied)

Media Specifications

  • Material specification options:
    Option A: HTML file with click through URL(s) with in line CSS controls (tables only no DIVS)
    Option B: JPG (entire image will be clickable) — should be no more than 700 pixels in width and no more than 1300 pixels in height. File size not to exceed 900KB.
  • Requirements: Subject line (what should appear in the subject line of the email). All images should have ALT, height and width parameters.
  • The following are not allowed: CSS shorthand, JavaScript, Flash & no background images.

Third-Party Tag Formats

  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

Video E-blast

E-blast Media Specifications

  • Material specifications: HTML file with inline CSS controls (tables only no DIVS) – OR – JPG no larger than 700×1000. Total weight of images should not exceed 800K. (entire email will be linked to video hosting page on recommend.com)
  • Requirements: Subject line (what should appear in the subject line of the email). All images should have ALT, height and width parameters.
  • The following are not allowed: CSS shorthand, JavaScript, Flash & no background images.
  • Impression tracker pixel
  • Hero (main) Image must contain play button overlay.

Video Hosting Page Specifications

  • Video File Formats: MP4/MOV H.264
  • Bitrate:
    • 720p requires a speed of 4Mbps (megabytes per seconds) – OR –
    • 1080p requires a speed of 8Mbps (this is best for full screen playing)
  • Recommended Video Length: 6 – 180 sec. (max)
  • Recommended Video Frame Rate: 24 – 30 FPS.
  • Recommended Video Aspect Ratio: 16:9
  • Max File Load Size: 40MB
  • 6-word title (max)
  • Website Copy: up to 400-word sponsored content on recommend.com along with supplier’s URL. Click-through URL: Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Deadline: 20 days prior to launch

Native Content

Native Content Module

Media Specifications

  • Client to supply 2-3 1280×1067 Pixel images to accompany article (editorial team will only choose one photo to accompany native content module)
  • Client to supply two banner ads (one 300×250, one 728×90)
  • Max File Load Size: 200 KB.
  • File Formats: JPG, GIF, PNG (Minimum 120dpi)
  • HTML5: No, not accepted.
  • Click-through: Static, UTM tracking or third-party tags accepted.
  • Animation: GIFs accepted, Limited to one loop not to exceed 15 seconds.
  • Requirements: URL location for click-through. Multiple URL’s accepted.

Third-Party Tag Formats

  • Image
  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Same banner size runs on mobile
  • No further assets required

Deadline: 10 days prior to launch

**Note: Editorial team must be aware of chosen topic for native content module at least a month in advance of run date. Client has the right to approve facts of the article, but not the content. Facebook post will be boosted to targeted audience.

Newsletters

Newsletter Feature Story

Media Specifications

  • Sponsored content in Recommend e-newsletter, Spotlight, and on recommend.com*:
  • Photo on website: 1280×1067 High Definition photo (JPG, PNG or GIF accepted, max file size 100K)
  • Photo on newsletter: 300X250 High Definition photo (JPG, PNG or GIF accepted, max file size 100K)
  • Website Copy: 400-word sponsored content on recommend.com along with supplier’s URL
  • Newsletter Excerpt: Up to 25 Words.
  • 6-word title (max)
  • Additional Notes: Photos cannot contain logos or copy

Third-Party Tag Formats

  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

Custom Newsletter + Online Feature

Media Specifications

Specifications: (Banners, Content and Images to be supplied by client)
Client Supplied Assets: Sponsorship includes the following exclusive branded media placement (supplied):

  • One 728×90 banner ad + URL
  • Two 300×250 banners ads + URL(s)
  • Three content pieces: 300-400 words each with URL(s) and Three 1280×1067 high res images – one image per content piece

File formats for images: PNG, GIF, JPG (Minimum 120dpi)
File Size: 50K max

Third-Party Tag Formats

  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

 

Deadline: 10 days prior to launch

Native Newsletter + Online Feature

Media Specifications

  • Specifications: (Recommend to create content. Banners, topic and images to be supplied by client)
  • Client Supplied Assets: Sponsorship includes the following exclusive branded media placement (supplied):
    • One 728×90 banner ad within native newsletter
    • Two 300×250 banner ads within native newsletter
    • One 728×90 banner and One 300×250 banner will also run on each content piece page on recommend.com.
      Additional Note: If multiple banners are sent, please specify which banners are intended to run in the newsletter and which one is intended to run with the online content pieces.
  • (3) hi-res 1280×720 image per piece
  • 300×250 image per content piece page.
  • File formats: PNG, GIF, JPEG (Minimum 120dpi)
  • File Size: 50K max

Third-Party Tag Formats

  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

Newsletter Banners

Media Specifications

  • Banner ads: (728×90, 300×250)
  • File formats: GIF, PNG, JPEG, (no Flash files can be used).
  • Max File Load Size: 50KB.
  • Animation: GIFS accepted. Note: First
    frame should display intended message, older email browsers including Outlook, only render the first frame and will not run through entire animation timeline.
  • Requirements: URL location for clickthrough.

Third-Party Tag Formats

  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

Newsletter Takeover

Media Specifications

  • 728×90 (2), 300×250 (2), Feature Story (1)
  • Sponsored content in Recommend Spotlight and on recommend.com*.
  • File formats: PNG, GIF, JPEG
  • Max File Load Size: 50KB.
  • Website Copy: 400-word sponsored content on recommend.com along with supplier’s URL
  • Newsletter Copy: 6 word title (max)
  • Newsletter Excerpt: Up to 25 Words.
  • Additional Notes: Photos cannot contain logos or copy

Third-Party Tag Formats

  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

**Sponsored content on Recommend.com must be unique content. Content published on our site should not exist elsewhere on the internet including on recommend.com as duplicate content negatively impacts Google rankings. All advertorials must pass a duplicate content check by the editorial team before being published on our website. If client wants to use content previously published on Recommend. com, client must agree that we revise the old content with an updated published date and new main image. If content needs to be rewritten by Recommend editors in order to pass a duplicate content check, a fee of $500 will be incurred.

Social Media

Facebook

Image Ads

• File Type: JPG or PNG
• Ratio: 1.91:1 to 1:1
• Resolution: At least 1080×1080 pixels (Minimum 120dpi)
• Primary Text: 125 characters
• Headline: 27 characters
• Description: 27 characters
• Maximum File Size: 30MB
• Minimum Width: 600 pixels
• Minimum Height: 600 pixels

Click here to view on facebook.com.

Video Ads

  • File Type: MP4, MOV or GIF
  • Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended
  • Videos should not contain edit lists or special boxes in file containers.
  • Primary Text: 125 characters
  • Headline: 27 characters
  • Description: 27 characters
  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixel

Click here to view on facebook.com.

Twitter

Text Ads

Tweet copy:
280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.)

Click here to view on twitter.com.

Image Ads

These specs are applicable to any Image Ad. For more specifics depending on the type of Image Ad, see below.

Tweet copy: 280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.)
File types: PNG and JPG are recommended. We do not accept BMP or TIFF files.
Note: GIFs uploaded will render as a static image.
File size: Max 5MB

Click here to view on twitter.com.

Video Ads

These specs are applicable to any Video Ad. For more specifics depending on the type of Video Ad, see below.

Tweet copy: 280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.)
File types: MP4 or MOV
File size: 1 GB max. For optimal performance we strongly recommend to keep files under 30 MB.
Video length: 15 seconds or less is recommended. Up to 2:20 is supported. (Select advertisers are eligible to request an increase up to 10 minutes; however, we advise videos to be 9:55 to account for a range of video files. Please contact your Twitter Account Manager for more information.)
Captions: Closed captioning or text overlays are strongly recommended.
Video bitrate: 6,000 – 10,000k (recommended 6,000k) for 1080p. 5,000k – 8,000k (recommended 5,000k) for 720p.
Frame rate: 29.97FPS or 30FPS. Higher is acceptable (support up to 60FPS). If the available video has a lower frame rate don’t try to “upsample” it.
Audio codec: AAC LC (low complexity)
Video codec recommendation: H264, Baseline, Main, or High Profile with a 4:2:0 color space.

Thumbnail

  • Supported files: PNG or JPEG
  • Aspect ratio: recommend matching sizing of the video
  • Max size: 5MB

Looping: Videos will loop if the video length is under 60 seconds.

 

Click here to view on twitter.com.

Linkedin

Image Ads

File Type: jpg, png, or gif
File Size: 5 MB
Image Ratio:
1.91:1 (horizontal, desktop and mobile)
1:1 (square, desktop and mobile)
1:1.91 (vertical, mobile only)

Ad name (optional): 255 characters
Headline: 70 characters
Introductory text:  150 characters
Description (LAN only): 70 characters. Only required if using LinkedIn Audience Network (LAN).

File Type: jpg, png, or gif
File Size: 5 MB

Horizontal / Landscape
**Horizontal images will deliver to both desktop and mobile
Minimum: 640 x 360 pixels
Maximum: 7680 x 4320 pixels
Recommended: 1.91:1 – 1200 x 628 pixels

Square
**LinkedIn recommends this aspect ratio for delivery across both desktop and mobile
Minimum: 360 x 360 pixels
Maximum: 4320 x 4320 pixels
Recommended: 1:1 – 1200 x 1200 pixels

Vertical
**LinkedIn recommends this aspect ratio for best performance on CTR on mobile (vertical images do not deliver to desktop)
Minimum: 360 x 640 pixels
Maximum: 1254 x 2400 pixels
Recommended:
1:1.91 – 628 x 1200 pixels
2:3 – 600 x 900 pixels
4:5 – 720 x 900 pixels

Click here to view on linkedin.com.

Video Ads

Video File Type: MP4
Video Sound Format: AAC or MPEG4
Recommended frame rate: 30 frames per second
Custom Thumbnail: Optional but recommended
Ratio:
4:5 (vertical, 0.8)
9:16 (vertical; 0.57)
16:9 (landscape; 1.78)
1:1 (square; 1.0)

Ad name (optional): 255 characters
Headline: 70 characters. Maximum of 200 characters
Introductory text: 150 characters. Maximum of 600 characters

Video File Size: 75 KB (min) – 200 MB (max)
Video Duration: 3 seconds – 30 minutes
Video Captions: Optional
Video Sound Rate: Less than 64 KHz
Minimum width: 360 pixels
Maximum width: 1920 pixels
Minimum height: 360 pixels
Maximum height: 1920 pixels
Minimum aspect ratio: 9:16 (0.563)
Maximum aspect ratio: 16:9 (1.778)

Call to Action Options
Apply
Download
View Quote
Learn More
Sign Up
Subscribe
Register
Join
Attend
Request Demo

Click here to view on linkedin.com.