The American Society of Travel Advisors (ASTA) is expanding two of its core initiatives to strengthen support for professionals in the travel industry. The organization’s ASTA Mentoring Program enters its fourth year with new opportunities for connection, while its backing of a proposed federal rule could clarify how independent contractors are classified across the sector.
First introduced to help those at different stages of their careers, the ASTA Mentoring Program matches participants with experienced professionals who provide guidance on business growth, client management and overall industry navigation. Now in its fourth year, the program continues to focus on one-on-one mentoring, emphasizing practical advice drawn from real-world experience.
“Mentorship is one of the most powerful ways we can support the next generation of travel advisors while also helping experienced advisors continue to grow,” said Zane Kerby, President and CEO of ASTA, in a press statement. “This program is about meeting advisors where they are, helping them build confidence and giving them access to the kind of insight that can make a lasting difference in their careers.”
The program has earned strong feedback. In addition to strengthening business acumen, the initiative focuses on personal development, including leadership skills, executive presence and self-confidence. Its mentoring model encourages candid conversations and shared experiences designed to help participants grow both professionally and personally.
At this year’s Travel Advisor Conference, ASTA is introducing new roundtables and a mentoring course. These additions expand the existing program, creating more avenues for professional connection and shared learning among participants nationwide.
ASTA’s Support for Independent Contractors
ASTA is also addressing another key focus area for the industry—the role and classification of independent contractors. The organization recently filed comments with the U.S. Department of Labor supporting a proposed rule that would replace the 2024 worker classification standard with a framework offering clearer federal guidance. The goal, ASTA noted, is a more predictable system that aligns with long-standing precedent.
Independent contractors represent a significant portion of the travel industry, with 71 percent of professionals operating under this model. ASTA emphasized that these relationships are essential to a flexible, sustainable business model, enabling companies to meet consumer demand more efficiently than through traditional employment structures.
The proposed rule would also help reduce uncertainty for smaller businesses. Nearly 97 percent of travel agencies qualify as small businesses under federal size standards, and clearer federal criteria would help them maintain compliance while avoiding misclassification risks. ASTA’s position reflects a continued focus on both supporting business operations and ensuring regulatory clarity for an evolving workforce.
For more information, visit asta.org.
