Oceania Cruises has announced that the launch of its 2022 Europe & North America Collection of voyages resulted in a record-setting day for a summer season launch, indicating pent-up consumer demand for Europe and Alaska cruises.
The record day represented a more than 20 percent increase over the line’s 2021 Europe & North America season launch, which occurred in August 2019. Cruises to the Mediterranean and Baltic regions were exceptionally strong performers as were the line’s longer Grand Voyages that span multiple weeks and, in many instances, multiple continents. More than 90 percent of the reservations were new, cash bookings with less than 10 percent using future cruise credits issued for previously canceled voyages. Additionally, one-third of the reservations were from first-time, new-to-brand guests.
“The tremendous response from our loyal repeat guests, our travel partners, and first-time guests underscores the tremendous pent-up demand for immersive, destination-focused cruises,” stated Bob Binder, president and CEO of Oceania Cruises, in a press release statement.
With the strong demand for voyages in 2022, the line will be opening its 2023 Around the World voyage for reservations in January 2021 followed by the full season of 2022-23 winter collection of itineraries in February. In the summer of 2021, the line will open the inaugural season of the first of its highly anticipated Allura Class newbuilds for sale.
For more information, visit oceaniacruises.com.