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As the demand for using a trusted advisor to craft the perfect experience and getaway is increasing, consumers are looking for someone they can rely on to provide personalized guidance and service. Albeit, keeping up with the demand and running a strong, successful business is no easy task. Travel Advisors must stay current on industry disruptors and know their rights when it comes to serving their clients with integrity.

ASTA’s Verified Travel Advisor (VTA) Certification Program enhances expert skills, provides unmatched training, and visibly reinforces the value of the travel advisor for consumers and the travel industry. There are several kinds of industry certifications out there, but this unique 9-course program provides expertise and education only the American Society of Travel Advisors (the world’s largest association of travel professionals) can provide.

Here’s a quick look at the program’s most raved about courses.

  • Agency Relationships and the Law: The Rules of the Road
    We get it—laws can be confusing and complicated. But it doesn’t have to be, and we’ll make it easy for you to understand in this in-depth review of what it means to be an advisor from a legal perspective. You’ll learn about the obligations you owe to your clients (the stuff you must do), your legal rights and liabilities (how to protect yourself), and more.
  • How to Stay Compliant and Avoid Fines
    We all make mistakes, but it doesn’t have to cost you $30,000 or more in fines for every error. This course is designed to help travel advisors avoid these costly regulatory mishaps.
  • Ethics for Travel Advisors: Operating Your Business with Integrity
    ASTA advisors set the standard for consumers in the industry because its members agree to adhere to a 12-point Code of Ethics. Learn how to build trust with your clients in this course.

“I love that this program focuses on multiple aspects of being a travel advisor. There is so much more to this job than booking vacations. The variety of courses served as a valuable reminder of my legal and moral obligations to my clients, as well as how to make sure I am protected,” says Lisa Stenfort, VTA, owner/advisor of Dreams Delivered Travel.

For more information, visit asta.org/vta.