Eight Decades of Experience on Land, Now on Water
Trafalgar’s inaugural river cruise season has officially launched and is sailing with the Trafalgar Verity on the Best of the Rhine & Amsterdam and the Trafalgar Reverie on the Best of the Danube.
“Introducing river cruising is a dream in the making for Trafalgar,” said Melissa DaSilva, Deputy CEO and Chief Sales Officer of TTC Tour Brands. “This is just the beginning.”
The highly anticipated journeys bring Trafalgar’s experience and expertise to Europe’s most famed rivers, giving advisors further ways to connect guests to in-demand destinations.
Each river cruise expands on what Trafalgar’s tours are already well-known for: care, attention and journeys filled with immersive moments designed to make guests feel like locals.
The World’s Most Trusted Tour Brand
Decades of industry leadership in guided touring combined with Trafalgar’s core travel philosophy mean every river cruise moment and excursion revolves around human connection, immersing guests in meaningful local experiences.
Each sailing includes signature Be My Guest hosted meals, MAKE TRAVEL MATTER® experiences, and Local Specialist-led shore excursions—the same hallmarks that have defined Trafalgar on land for decades. These cruises bring some of the most iconic travel moments to life in a way that feels personal, unique and deeply authentic.
What’s Next on the Horizon
More expansion is planned and underway to increase Trafalgar’s presence in river cruising significantly by 2030.
Available to book now are the 2026 holiday season Christmas Market cruises on the Danube and Rhine, followed by the Trafalgar Harmonie on the Seine in spring 2027.
River cruises are a growing market, and Trafalgar’s 2026 river cruise bookings so far support that: 35 percent are Trafalgar past guests, 65 percent are new to the brand—and 80 percent of bookings are being made through travel advisors.
“[We’re] creating even more opportunities for advisors to connect their clients with the meaningful, locally driven experiences that define our brand,” said Da Silva.
For advisors, it’s a new way to sell Europe, backed by Trafalgar’s guided travel expertise and the ease of river cruising.
Advisors can visit agents.ttc.com to learn more about Trafalgar’s new river cruises, access a 32-page agent guide and explore exclusive Advisor Rates with 60 percent savings.
