Bavaria – Where History Comes to Life

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Bavaria is the most popular German destination for American travelers and it’s easy to see why. Bavaria offers visitors a dazzling array of experiences, from world-famous cities and breathtaking nature to countless cultural and culinary treasures – an enticing blend of timeless traditions, history, and modernity.

Do your customers like to immerse themselves in local history? Then don’t miss our recommended destinations in Bavaria!

Franconia in North Bavaria is a must-see on any itinerary with its historical cities of Nuremberg, Bayreuth, Rothenburg ob der Tauber, Würzburg, Bamberg, Aschaffenburg, and Coburg. Many of these cities are linked via the Castle Route and serve as a living testimony to the Middle Ages, and Baroque and Renaissance periods. Packed with old buildings, castles, sightseers, and city walls, every stroll transforms into an exciting history lesson. Franconia is also known for its cuisine, and boasts more than 300 local breweries. It is also the main winegrowing region of Bavaria and home to the Silvaner grape variety.

Rothenburg ob der Tauber is a real medieval jewel, offering 42 towers and gates, with city walls that offer visitors the chance to enjoy wonderful views across the region. One of our top tips is an evening guided tour with the Rothenburg night watchman, it’s an amazing experience. Or what about a trip to the Käthe Wohlfahrt Christmas museum, which is open all year round?

Nuremberg, Bavaria’s second largest city, is world-famous for its Christmas market in December. But fortunately, Nuremberg’s best-known specialties of gingerbread and sausages are available all year round. Once refueled, visitors can also enjoy highlights such as Nuremberg’s medieval Imperial Castle, or the Germanische Nationalmuseum. Landmarks from more recent history, such as the former Nazi party rally grounds and Courtroom 600, are also open to visitors.

Heading north, visitors should stop off at Bayreuth, a town bursting with cultural highlights. The town plays host to the annual Bayreuth Festival, dedicated to composer Richard Wagner. It is also home to UNESCO World Heritage site Margravial Opera House, considered one of the world’s most beautiful baroque theaters. When visiting, don’t miss out on the Hermitage and Court Garden with its fairytale orangery.

Regensburg, located directly on the Danube to the south of the region, is another historical highlight in Bavaria. With the island of Stadtamhof at its center, Regensburg is one of Germany’s best preserved medieval towns. Absolute musts include the stone bridge, the Old Town Hall, and St. Peter’s Cathedral, built in the French Gothic style. For a more in-depth look at Bavaria’s history, pay a visit to the Museum of Bavarian History.

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