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Vail Resorts recently made several announcements that will have your clients sharpening their skis: the opening dates of its 37 North American resorts (starting in October with Keystone Resort), the news that it will limit lift ticket sales throughout the entirety of the 2022/23 season to prioritize the experience for guests and a Winter Getaway Sale where Epic Pass holders can save an additional 20 percent off of lodging rates.

“We care deeply about our guests’ experience at our resorts,” said James O’Donnell, president of Vail Resorts’ Mountain division, in a press statement. “Limiting lift tickets throughout the season, alongside the big investments we’re making at our resorts and in our team members, will help us provide our guests with an Experience of a Lifetime this winter.”

The company is also upgrading lifts across its resorts, including 18 new chairlifts and gondolas, as well as a restaurant upgrade and snowmaking investments—all on track to open this season. You’ll also want to let your clients know that dining facilities will no longer require proof of COVID-19 vaccinations or dining reservations.

Skiers planning to visit this winter—whether one day or every day—are encouraged to purchase their lift access in advance, as tickets will be limited every day, across every resort, during the 2022/23 season. 

Passes, including Epic Day Passes and Pass Holder benefit tickets, will not be limited. There is also no impact to guests who enroll in ski and ride school lessons. Skiers and riders have until Labor Day (Sept. 5) to lock in their Epic Pass before prices increase. Pass products, including regional passes and day passes, are available now on the Epic Pass website.

Of note: You’ll want to book your clients’ winter trips in advance for discounted rates on lodging. From Aug. 30-Sept. 6, Vail Resorts’ Winter Getaway Sale will feature the best winter lodging rates across its portfolio of mountain destinations in North America. Epic Pass Holders can take advantage of the deal sooner with early access to the sale starting Aug. 25. Plus, Epic Pass Holders receive an additional 20 percent off lodging rates with Epic Mountain Rewards.

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