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Travel advisors can now earn higher rewards and incentives for booking Saint Lucia’s Coconut Bay Beach Resort & Spa and its sister resort Serenity at Coconut Bay, with the launch of the resorts’ new CBAYREWARD$ “Travel Agent Stimulus Package.” Travel partners will receive free nights and earn between $50 and $250 for Coconut Bay Beach Resort and Spa, and they will earn $300, $400 or $500 for Serenity at Coconut Bay, based on room category for 7-night bookings made now through July 31, 2020 and travel through Dec. 31, 2021. Both hotels are set to reopen on June 4. 

CBAYREWARD$ membership and rewards redemption are simple; there are no points to manage. Travel professionals simply join the program, make a booking with their chosen tour operator or direct with the resorts and register new bookings at or Travel agents will also earn up to 15 percent commission for direct bookings with North America reservations at (877) 252-0304.

Travel agents with a valid IATA/CLIA identification who would like to get away and experience Coconut Bay Beach Resort & Spa can now take advantage of an exclusive travel agent rate of $99 per night for themselves and $159 for a guest based on double occupancy for bookings by July 31, 2020 and travel by Dec. 20, 2020. Direct bookings should be made with North America reservations.

“While we have always considered our travel agent partners part of our family, I don’t know if I can fully convey the gratitude we feel towards them for their hard work and loyalty throughout this distressing and difficult time,” says Mark Adams, president and CEO of Coconut Bay Beach Resort & Spa and Serenity at Coconut Bay. “They have been our front-line travel industry heroes and to show our appreciation as we prepare to reopen we’ve created the Travel Agent Stimulus Package offering more than double the booking rewards as well as our first ever travel agent FAM rate for Coconut Bay and bringing back our top reward for Serenity bookings.”

Travel advisors can also pass along all-inclusive savings to their clients. Coconut Bay Beach Resort & Spa offers up to 65 percent savings with Premium All-Inclusive rates starting at $154 per person per night based on double occupancy including airport transfers from Hewanorra International Airport and all government taxes and gratuities. Kids under 3 stay for free, ages 3-17 stay for just $59 per night. Guests staying seven nights or longer also receive a coupon book offering $1,000 in resort credits redeemable for savings on spa treatments, boutique purchases, photography services, and more.

Couples save up to 60 percent for their all-inclusive experience at Serenity at Coconut Bay. Rates start at $372 per person, per night and for stays of seven nights they automatically receive $1,000 in exclusive amenities including an in-suite couple’s massage, private pool and beach cabana experiences and more.

For more future booking opportunities, visit #AmazingDaysAhead. To become a Saint Lucia Destination Specialist, visit