Host agency Travel Planners International (TPI) is debuting a new luxury division: Luxe House. Applications for first group of advisors to open Nov. 17.
The division, set to officially launch in January of next year, will be an exclusive community where luxury-focused TPI advisors can share best practices, brainstorm ideas and leverage relationships. Additionally, TPI will create customized educational programs, events, FAMs and partnerships for this specific group.
The Luxe House curated group, which will be helmed by Bre Cash, who recently returned to TPI to help create this new division, will be made up of a maximum of 50 advisors. Participation will be based on either percentage of total sales and/or minimum amount of sales in luxury business. The members will be announced in January. The number of members may expand in future years.
“We have many advisors creating incredible, elevated trips and experiences for their customers and we want to reward that excellence and help them create more connections; cultivate new relationships with other like-minded advisors, partners and customers; and build a community of advisors who focus on this niche group,” said Cash in a media statement.
Added Jenn Lee, President and CMO of TPI, “We see this as an opportunity for those solely focused on luxury travel who are looking to partner with a host agency. Luxe House is where advisors are empowered to flourish, clients are inspired, and where we shape the future of luxury travel, together. Luxe House equips advisors with access and insight to lead in a competitive market. Our commitment to growth ensures every advisor has the tools to thrive and to continually redefine what’s possible in luxury travel.”
For more information and to apply to be part of Luxe House’s inaugural group of luxury advisors, contact [email protected].
