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The New Year brings a new look to The Beaches of Fort Myers & Sanibel, which include: Sanibel Island, Captiva Island, Fort Myers Beach, Fort Myers, Bonita Springs, Estero, Cape Coral, Pine Island, Boca Grande & Outer islands, North Fort Myers, and Lehigh Acres—with a rebranding. The new name is now Fort Myers – Islands, Beaches and Neighborhoods, which also comes with the launch of a new website,, and a revamped Visitor Guide designed to reflect the destination.

“The new brand, which has been long in the making, encompasses our entire destination today and our sense of community,” said Tamara Pigott, executive director of the Lee County Visitor & Convention Bureau, in a press statement. “Fort Myers – Islands, Beaches and Neighborhoods is built on five key pillars that include change of pace, commitment to nature, connection to water, sense of community and an active lifestyle.”

The new website,, and a 2022 Visitor Guide have been revamped to feature the new branding. In addition to the new logo—a fresh color palette of bright pinks and yellows, cool blues and greens—has been introduced. These colors connect the nature and landscape of Fort Myers with the surrounding area, capturing the destination’s personality. The new name and logo are built around five key pillars: change of pace, commitment to nature, connection to water, sense of community and an active lifestyle, which all point to what brings people back again and again.

To debut the new branding, the destination has also launched a new marketing campaign—“It’s a Good Day,” which was built on the belief that it’s time for more good days. In addition, the hashtag #myfortmyers will link to the destination and offer inspiration for travelers around the world.

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