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Protravel International recently launched The Journeys—a new luxury travel advisor training and business development program.

Protravel’s Journeys program features three parts: The Professional Advisor Journey, the Supplier Journey and the Traveler Journey. The program is aimed at educating existing Protravel advisors and training the next generation of advisors aiming to provide concierge-level service to their clients.

“We developed this program to cultivate our advisors who would like to reach that top tier, and to train those who would like to join Protravel and aspire to the luxury concierge level of travel advisory services,” said Protravel president Becky Powell in press materials. “We believe we have developed the most comprehensive educational business training and development program for luxury travel advisors and we’re extremely proud of The Journeys.”

The Professional Advisor Journey is the training and curriculum portion featuring professional development, business coaching and mentoring, lead generation and exclusive events. The Supplier Journey is focused on partnership support for Protravel advisors. In this portion of the program, supplier partners will also provide additional sales and marketing training to advisors through webinars or during live events. The Traveler Journey will feature client cultivation efforts in support of Journeys advisors through a new content site offering information on destinations and itineraries, plus exclusive offers curated specifically for Protravel clientele.

“Affluent travelers are increasingly seeking to develop a relationship with a trusted travel advisor,” said Powell in press materials. “The Journeys positions Protravel as a true partner in developing entrepreneurial travel advisors focused on serving discerning travelers.”

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