Palace Resorts & Le Blanc Spa Resort brands have taken a business decision to no longer be sold through any of the Apple Leisure Group (ALG) brands. The end date to this agreement will be effective as of today (Aug. 7, 2019). Palace Resorts will continue to honor all FIT and group bookings taken as of the official end date.
According to a press statement, it has committed to strengthen its strategic partnerships with “valued tour operators,” as noted in Palace’s statement, including GOGO Worldwide Vacations, Delta Vacations, Classic Vacations, Pleasant Holidays, American Airline Vacations, Vacation Express, and Island Destinations. Palace Resorts will continue to implement immediate tactics to solidify its existing business relationships, including cohesive strategies with sales teams to provide better support to the travel agency community.
Upon the announcement, ALG released this statement: On Aug 5, we were informed by Palace Resorts that they will no longer be working with Apple Leisure Group. While disappointed in their decision, we respect it and we wish them the best of luck in their future endeavors.
“Occasionally, our model can cause angst or uncertainty with a supplier because it is very unique. We overcome that with effective communication, strategic alignment and collaborative production. The reality, which has been shared many times previously, is that the great majority of all of the business of the ALG vacation brands goes to hotel partners outside of AMResorts. That always has been, and remains true today,” said Ray Snisky, chief commercial officer, Apple Leisure Group Vacations.
ALG’s focus now, according to the statement, is to make this transition as seamless as possible for its valued travel agent advisors and for its customers.