The Travel Corporation (TTC) has announced its Diamond Sponsorship of the UN International Year of Sustainable Tourism for Development 2017, in partnership with the World Tourism Organization (UNWTO).

The United Nations 70th General Assembly has designated 2017 as the International Year of Sustainable Tourism for Development with the goal of supporting changes in policies, business practices, and consumer behavior towards a more sustainable tourism sector. This year, the global UN system, and global community at large, will promote tourism’s role in five key areas, including inclusive and sustainable economic growth; social inclusiveness, employment and poverty reduction; resource efficiency, environmental protection and climate change; cultural values, diversity and heritage; and mutual understanding, peace and security.

Through the years, the TTC’s portfolio of brands and businesses—alongside the company’s TreadRight Foundation—has supported more than 40 sustainability projects in dozens of destinations across the globe by encouraging sustainable tourism development through conservation, leadership, and support for communities.

“We were eager and honored to support the UNWTO in this latest initiative because we recognize that our sector has a tremendous opportunity and responsibility to drive sustainable development around the world,” said Brett Tollman, CEO of TTC, in press materials. “In 2017, we look forward to helping mobilize industry stakeholders and educate policy-makers as well as the general public about the value of tourism to bring about positive change.”

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