Royal Caribbean Updates Its Corporate Identity

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Royal Caribbean updates its corporate identity before setting sail on a new chapter post-COVID-19.

Now Royal Caribbean Cruises Ltd. is now known by a new moniker: Royal Caribbean Group (NYSE: RCL).

“The name is simpler, fresher and more modern. It’s also more descriptive—Royal Caribbean Group sounds like a parent company name, reflective of our growth and evolution since we last updated our identity more than 20 years ago,” said Royal Caribbean group chairman and CEO Richard Fain.

The company’s flagship cruise line brands—Royal Caribbean International, Celebrity Cruises, Silversea, Azamara, TUI Cruises and Hapag-Lloyd Cruises—are all now members of Royal Caribbean Group.

Royal Caribbean Group’s new logo.

Royal Caribbean Group’s logo has also been updated. The company’s iconic crown and anchor emblem has been sharpened and made more symmetrical, and now resides inside a circle at all times.

The new Royal Caribbean Group identity was designed by Chermayeff & Geismar & Haviv.

Don’t miss, “Royal Caribbean Group Reinvents Cruise Industry Safety Drill.”

And, for info on how Royal will be handling safety precautions moving forward, check out “Royal Caribbean and Norwegian Cruise Line Partner for New Health and Safety Standards on Ships.” 

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