The resounding message that has echoed throughout the travel & tourism industry in the last couple of months is that we will come out of this crisis stronger than ever. 

The surveys and research that have been conducted with travelers all point to demand for travel once we are on the other side of this. The travel industry has taken a beating, yes, but as you’ll see when you read through the following articles, cruise line, destination, hotel and tour operator executives, as well as travel advisors, are optimistic. 

That brings me to a recent webinar that I listened in on which was hosted by Boca Raton Resort & Club, A Waldorf Astoria Resort, with a panel of travel industry insiders, including U.S. Travel Association’s president Roger Dow, and the resort’s president and managing director John C. Tolbert. During that webinar, Dow noted that, “I think it’s going to be different the first six months to a year, but I’m hopeful that we are going to get to a better place,” adding that “we will be a better industry because of this.” 

The message—when you speak to and hear from industry insiders—is that travel & tourism will change and we’ll learn from this pandemic, because, as Tolbert so astutely said during that webinar, “the biggest tragedy would be if nothing changes coming out of this time—we all need to be reimagining our businesses.”

As the following articles point out, everyone from Alaska and Las Vegas to Globus family of brands, Melia, Posadas, Sandals, Scenic and Seabourn, among a host of other suppliers and destinations, are gearing up to welcome your clients back so they can explore the world safely.