With many travel agents still fielding their clients’ questions and doubts about vacationing in the Caribbean, Travel Leaders Group has set out to dispel the myths and lack of information that is fueling the concerns of most consumers with its One Caribbean Family Ambassador campaign.
With the goal of increasing both travel agent and consumer awareness, the One Caribbean Family Ambassador campaign will provide Travel Leader Group’s 40,000-plus agents with resources and up-to-the-minute information about conditions in the Caribbean, plus social media tools and consumer education and awareness materials.
“We want to reassure travelers that are on the fence about fall and winter travel that now is a good time to come to the Caribbean,” said CEO of Travel Leaders Group, Ninan Chacko, CTC.
According to Chacko, 70 percent of the Caribbean was not impacted by Hurricanes Irma and Maria, and several countries, including Aruba, Bahamas, Barbados, Curacao, Jamaica, Saint Lucia and others, want to get the word out that they are open for business and ready to welcome visitors with open arms.
Cruise lines operating in the area are on a similar mission, encouraging guests to still cruise in the Caribbean even if it means sailing on a different route than they had originally planned for. With only 15 out of the 62 ports in the Caribbean closed to cruise ships, there are still plenty of options left for travelers to discover.
By participating in the One Caribbean Family Ambassador campaign, travel agents are committing to using the materials and resources provided by Travel Leaders Group to promote the Caribbean as a viable option for travelers looking to vacation in the coming months. Both Chacko and Hugh Riley, secretary general and executive director of the Caribbean Tourism Organization, see travel as one of the major factors that will push the Caribbean towards full recovery.
“One of the best ways to help the Caribbean is to visit the Caribbean, and much of it has been untouched by these hurricanes,” said Riley.
For consumers worried that they will have a subpar experience if they travel to the Caribbean now, Chacko and Riley reassure that while businesses in the impacted countries can’t wait until every single detail is in place and perfect before welcoming visitors, they are taking great care to make sure that visitors will have a positive experience before reopening their doors.