The Irish take their Guinness very seriously, and your clients will too after touring the Guinness Storehouse in Dublin and seeing the care that goes into brewing and pouring the perfect pint. Heralded as Ireland’s leading international visitor attraction, Guinness Storehouse tells the 250-year-old story of one of Ireland’s most iconic brands through immersive experiences spanning seven floors.

Guinness Storehouse's 7th Floor’s famous Gravity Bar offers panoramic 360-degree views of Dublin.
Guinness Storehouse’s 7th Floor’s famous Gravity Bar offers panoramic 360-degree views of Dublin.

On the second floor, guests will discover a multi-sensory tasting room that brings the distinctive flavors of the iconic stout to life. While the third floor reveals an assortment of print, digital and TV campaigns covering 80 years of the Guinness World of Advertising. By the time guests make it to the fourth floor, they’re practically Guinness connoisseurs, which means it’s time they learn how to pour the perfect pint at the Guinness Academy. The 6-step process is as legendary as the beer itself, from the 119.5 seconds it takes to pour to a pint to its eventual settling.

After a well-deserved snack break on the fifth floor at the Brewers’ Dining Hall, which features an open kitchen and a menu of iconic Guinness dishes, guests can progress to the final, and possibly most popular, level. From the seventh floor’s famous Gravity Bar, visitors can enjoy panoramic 360-degree views of Dublin while enjoying a pint of Guinness.

On July 5, Guinness Storehouse will unveil its redesigned Brewing Floor.

The space is open seven days a week from 9:30 a.m. to 7 p.m. (last admission is at 5 p.m.); however, in July and August it offers extended hours from 9 a.m. to 8 p.m. (last admission is at 6 p.m.). Tickets cost $22 per adult and $15 for children under 18. Admission is free for children 10 years and younger. Guinness Storehouse does not offer commission, however travel agents who are organizing groups or visits to Guinness Storehouse may receive preferred rates for pre-booked groups, coach parking, a dedicated groups arrivals hall, fast track admission, exclusive guided tours, unique and innovative ideas for upgraded tours, and an agency voucher scheme. For more information, visit

New Flights
Travel to Dublin will be easier than ever for South Floridians come Sept. 1 when Aer Lingus launches Ireland’s first direct service between Dublin and Miami with fares starting at $334. The airline is also adding extra flights to Los Angeles, Chicago and Orlando for the summer season. For more information, visit