Hotels Roll Out Unusual Concierge Programs

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With this year marking its 90th anniversary of the first hotel concierge ever debuted in 1929, resorts around the world are rolling out unusual concierge programs.

3. Instagram Concierge in Riviera Nayarit, Mexico

W Punta de Mita, a chic beach resort located on one of Mexico’s best surf breaks, is helping guests step up their selfie game with a brand-new Instagram Concierge program. The resort’s bright, bold, colorful decor inspired by indigenous influences and the area’s local surf culture offers the perfect backdrop for souvenir-worthy photos that will make your clients’ friends back home jealous. Here’s how it works: Guests e-mail a link to their Instagram  profile to the concierge before or during their stay to receive an infographic map marked with the most Instagram-able spots on property. Based on their interests and aesthetic, the Instagram Concierge recommends several spots on the map where guests should snap pics. The experience ends with a cocktail at the resort’s Living Room bar—the guest just needs to show the infographic map to redeem it.

2. Wellness Concierge in Saint Lucia

Arguably one of the most breathtakingly beautiful resorts in the Caribbean, Jade Mountain is known for its 3-walled, oversized guest Sanctuaries that feature sweeping views of the twin Pitons & Caribbean Sea, private en-suite infinity pools, and 24/7 butler service (you can even watch shooting stars from your bed there at night!). Designed to help guests reconnect with nature and kick-start their spiritual journey, the property recently launched a Wellness Concierge program led by their very own wellness uru Nelson Chako. Born in the southern part of India, Nelson has been studying yoga and Ayurvedic healing since childhood, and has completed yoga courses with a Subramanian Master. Guests who arrange an appointment with Nelson start by taking a Dosha quiz that gives a breakdown of their Ayurvedic mind-body type. Based on whether they’re vata, pitta, or kapha, Nelson will work with the guest to recommend nutrition plans, yoga stretches, and Ayurvedic spa treatments (which are offered at the resort), as well as how to incorporate healthy practices into daily life back home.

1. Road Trip Concierge in Florida

With the growing popularity of U.S. road trips, why not recommend clients take a on a trip across the Sunshine State this summer. To help travelers enjoy the best Florida has to offer, from the Gulf Coast’s stunning sunsets to the rolling turquoise waves of the Atlantic, OPAL Collection resort properties in Florida have recently teamed up to create a Road Trip Concierge program. The program includes perks like a private consultation to determine your client’s best travel routes, plus up to 20 percent off when they stay at two or more participating resorts, which include Jupiter Beach Resort & Spa, Opal Sands Resort and Sandpearl Resort in Clearwater, Belleview Inn in Belleair and Longboat Key Club & Resort and Lido Beach Resort in Sarasota, among others. And for travelers who love the environment just as much as they love their R&R, there’s even a bonus spa discount for guests traveling in electric vehicles.