The Hong Kong Tourism Board (HKTB) has appointed a new executive director, Mr. Dane Cheng.

“I am very pleased to have Mr. Cheng joining the HKTB at this moment in time when the tourism industry faces huge challenges. I am certain that Mr. Cheng will lead the team to overcome the current difficulties. Later, when the time is right, he will join forces with the travel trade and other sectors to launch a far-reaching global promotion, attracting visitors from every continent back to Hong Kong and rebuilding Hong Kong’s reputation as one of the world’s leading travel destinations,” said HKTB Chairman Dr. Pang Yiu-kai in a statement.

It is a tumultuous time for the destination as it continues to deal with mass protests, intense battles, and standoffs between protestors and the police.

Based at HKTB’s head office in Hong Kong, Cheng will oversee the development and promotion of the Hong Kong tourism brand.

“Despite the situation facing the tourism industry, Hong Kong has strong fundamentals, and offers visitors a diversity of unique experiences, which have helped the city through many challenges in upholding its status as a world-class destination. With my experience in the industry, I look forward to leading our team to deal with the challenges and work closely with our trade partners to maintain Hong Kong’s status as a preferred travel destination,” said Cheng.

Prior to joining the HKTB, Cheng was an executive director of Hang Lung Properties overseeing the group’s service delivery, including property services, customer experience and digital transformation. Previously, Cheng held senior positions at Cathay Pacific Airways head office as well as various regions where he was director of sales and marketing overseeing the group’s worldwide passenger businesses.

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