Audley Travel is launching a new travel advisor training academy this week as part of its “Audley Loves Travel Advisors” initiative—the Audley Academy. Hosted online, the program’s training modules enable advisors who complete the course to become accredited Audley Ambassadors.
Audley Ambassadors will receive a sales and marketing toolkit designed to help grow their tailor-made business, including website banners and logos, a sample blog post, a press release, social media content templates and an email announcement they can send to clients.
Audley Academy graduates will receive monthly newsletters, sneak peeks of upcoming new destination launches and new unique excursion experiences and product updates and will be eligible for upcoming exclusive Audley FAM trips (limited and by invitation only). They also receive an Audley Academy completion certificate/accreditation and a one-time $100 bonus gift card (can be combined with other Audley advisor incentives).
To mark the launch, the first graduates—those completing the training by May 31—will receive additional gifts from Audley. Advisors who graduate by May 5 will also be entered to win a spot on a 2027 Audley Travel FAM trip, with the random winner announced on Global Travel Advisor Day, May 6.
Cathy Kusuma Bennis, VP/Head of Trade Sales & Partnerships at Audley Travel, North America, said in a media statement, “U.S. travel advisors are at the heart of our growth, and Audley Academy is designed to give them the tools they need to convert more tailor‑made business, more efficiently. Advisors consistently tell us they want deeper product knowledge, easier access to sales resources and more opportunities to engage with our specialists—and this program delivers exactly that. We’re excited to invest even further in the trade community and help advisors unlock new revenue across our most in‑demand destinations.”
