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The Travel Corporation announced a new customer loyalty program across its portfolio. The new program makes it easier for advisor partners to reward and recognize their repeat TTC travelers.

The upgraded program builds on the group’s existing loyalty offering by introducing a two-tiered reward system that will leverage early 2020 sales and beyond. Tier 1 recognizes all past guests who have traveled one to four times with any applicable TTC brand by offering them benefits such as priority access, up to 5 percent discount on selected dates and trips, and an exclusive 5 percent off on new release trips for a limited time, plus private secret sales and special recognition while on a trip. Tier 2 recognizes all past guests who have travelled 5 times or more with any applicable TTC brand. These guests receive all the benefits of Tier 1 on any trip, country, and on any date. The program’s evolution gives TTC guests enhanced loyalty options, rewards, and flexibility, while at the same time creating unique opportunities for advisors to encourage incremental bookings across the portfolio.

“Our guests are at the heart of everything we do at TTC. We are fortunate to have a large number of returning guests across our brands in the TTC family. Therefore, we are proud to announce the evolution of our loyalty program to reward their commitment and encourage their continued patronage,” said Brett Tollman, chief executive in press materials. “For over a century, we have assembled a portfolio of industry-leading travel brands that span all corners of the world, targeting a wide range of travel styles. This loyalty program was created so that both our guests and travel advisor partners can benefit from this expansive product offering and the unparalleled service offered by all our brands. Through this loyalty program, we also further our investment and support of our travel advisors, ensuring they have the tools necessary to leverage incremental bookings and deliver the very best unparalleled holiday experiences.

As part of the program, travel advisors will benefit from exclusive offers that will drive subsequent bookings back to them. Sales managers will also have access to past guest lists and will have offers or promotions available to them, so advisors are able to actively target these leads themselves, meaning even better advisor business support.”

This loyalty program is applicable to participating guided and cruise brands including Trafalgar, CostsaverInsight Vacations, Luxury GoldUnworld, U River Cruises, and Contiki.

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