Azamara Cruises has partnered with Approach Guides to launch new marketing tools in celebration of Travel Advisor Appreciation Month. The initiative will run from May 4 through May 31 and will also include exclusive advisor incentives and rewards.
The collaboration will introduce visually engaging, ready-to-use marketing materials featuring Azamara itineraries, destinations and promotions, which can be instantly co-branded and shared by advisors with their clients, streamlining outreach and enhancing personalization.
“At Azamara Cruises, travel advisors are the driving force behind our continued growth,” said Dondra Ritzenthaler, CEO of Azamara Cruises, in a press release statement. “Their expertise, passion and dedication shape the Azamara experience. This partnership with Approach Guides is designed to give advisors intuitive, high-impact tools that make it easier than ever to connect with clients and drive bookings. As we continue to invest in resources like enhanced training, expanded commission opportunities and innovative tools, Azamara remains committed to supporting advisors and celebrating their invaluable role in our success.”
Additionally, Azamara is also introducing a series of incentives tied to both bookings and engagement with the new Approach Guides platform. Advisors who book an Azamara cruise and register with Approach Guides to share co-branded content will be able to earn up to $3,000 in gift cards by selling Veranda staterooms or higher on any sailing. Participating advisors will also have a chance to win an Azamara Quest stateroom on the 1-Night Preview Event on Dec. 17, 2026. They will also receive access to Azamara’s Travel Partner Alliance Facebook page, where new questions will be posted every Tuesday and Friday throughout May. Advisors can answer for a chance to win a prize, with one winner selected each posting day for a total of eight winners during the month. Plus, the first 100 to register to share Azamara Cruises on Approach Guides will receive a branded gift.
For more information, visit inspires.to/azamara.
