My recent arrival to the all-inclusive Melody Maker Cancun felt like being transported to a tropical version of Las Vegas. Targeted to young professionals and eschewing the traditional Mexican esthetic, the 679-room enclave of contemporary entertainment was opened by Be Live Hotels in December 2018 as its first Melody Maker property. Defined by a hip, modern style and pulsing beats inside and outside, the hotel got its name from the iconic British music magazine.
“You feel the vibe from the moment you walk in,” says Sergi Ruiz Pique, v.p. of sales and business development, USA, “and the energy is everywhere.” He points out that the building’s clamshell shape—as contrasted with a blocky tower—contributes to an intimate sense of place. There are five guestroom, suite, and villa categories in the section of the hotel that was formerly ME by Melia, plus six categories of 230 signature “icon” suites located on eight floors of new construction.
The standouts in my large, comfy oceanfront icon suite were an oversized soaking tub facing the turquoise sea and floor-to-ceiling windows that brought the outdoors in. Other guestrooms in the resort have jacuzzi tubs, private pools, and terraces. In every room category, your clients will have ocean or lagoon views.
Location, Location, Location
Cancun is hot, literally and figuratively. It is the most popular tourist destination in Mexico. Situated on the powdery beach of what is known as Cancun’s hotel zone, Melody Maker’s convenient location is a key selling point, says Pique. “We are 20 minutes from the airport and five minutes from restaurants and clubs.”
Living the Lifestyle
Melody Maker is a good fit for Millennial clients who enjoy active beach vacations and all-inclusive luxury. The Melody Maker experience feels 100 percent aimed to please a youthful demographic looking to relax and play Vegas style—trading the casino for the beach. Among the amenities are a spa and 24-hour gym, five restaurants, a champagne bar, and a Nespresso coffee bar touted as the first of its kind in hotels worldwide. Outdoors, the beachfront Delirio Day Club, with numerous cabanas and day beds, as well as poolside DJ’s, pulses with a high energy beat.
In the months since opening, the resort has already seen repeat visitors and become popular for small groups such as girlfriend getaways and bachelor and bachelorette parties, says sales manager Gabriela Perez Guitron. Untraditional weddings are starting to catch on, too, with packages geared to fun 3-day getaways instead of the traditional romantic ceremony.
High Tech, High Touch
Melody Maker is a high-tech haven, from a pulsing light mural in the lobby to a video mapping projection system—billed as the world’s largest—that casts gigantic light shows on an entire wall of the building.
Important intel for clients: Melody Maker features big-name entertainers—who make full use of the video mapping—only in the high season from November to May. From May to October, when the sea turtles lay their eggs on the beach, nighttime noise is minimized so as not to disturb them.
Melody Maker Cancun: melodymakercancun.com/en
What’s In it For Travel Advisors
Melody Maker’s loyalty program offers travel agents “very affordable friends and family rates,” says Pique, and perks for small- to medium-sized groups that range from private check-in and check-out to complimentary room nights. Coming this fall to the points-based program is a cash reward option and value-add option that will give agents the ability to exchange points for amenities that can be gifted to clients, such as spa treatments or romantic dinners.