The Wellness Tourism Association (WTA) will host its inaugural International Wellness Tourism Conference at Carillon Miami Wellness Resort Sept. 28, 29 & 30. For the first time, the association’s annual 2-day event (formerly an AGM) will also be open to non-members. The program theme—Wellness Tourism: Now and Beyond—will embrace many topics specifically targeted to industry stakeholders including DMOs, suppliers, travel agents, wellness practitioners, wellness retreat leaders and others already in the space, or looking to be part of the growing global industry.

“While other conferences focus on the many aspects of the wellness industry, the International Wellness Tourism Conference will focus solely on one pillar, wellness tourism,” said Anne Dimon, president & CEO of the WTA, in a press release statement.

The conference program will include presentations on the following topics:

  • Post Pandemic developments (trends/challenges) as the industry recovers
  • An in-depth look at the 2021 Wellness Travel Consumer Survey
  • Medical Wellness: What suppliers and agents need to know 
  • Opening up to diversity, inclusivity and accessibility of wellness travel 
  • Post-COVID customer service/attracting new hires and working around staffing shortages 
  • How to develop a marketing plan & digital strategy to reach the wellness-minded traveler

In addition to educational sessions, the conference package will also include meals plus optional wellness type activities and plenty of time to network with others in the industry.  “We are more than delighted to host this inaugural event,” said Louis Escoto, director of transient sales, Carillon Miami Wellness Resort, in a press release statement. “If there ever was a time for the hospitality industry to embrace wellness, this is it.”

Conference package prices are: $690 for Premium Members, $890 for Standard Members, and $1,090 for Non-Members. You’ll find more information and registration details here:

Board of directors member Molly Anderson, v.p., sales at Canyon Ranch–a WTA co-founder–points out three reasons why anyone interested in the wellness tourism industry should attend:

  • As travel resumes wellness will continue to be a top priority as so many more of us have come to realize the true importance of good health and wellbeing.
  • Attendees will learn about new developments and new challenges and how others in the industry are responding and coping as the industry rebounds.
  • Attendees will have the opportunity to network with others in the industry and learn from them.

Earlier this year, the Wellness Tourism Association announced a new membership model making the organization more accessible and more inclusive to those who meet the basic criteria set forth by the association, and with the goal of bringing standards to this growing global industry. As part of the new membership model, memberships fees were reduced, and a monthly newsletter, available free-of-charge to all industry stakeholders and those interested in the business of wellness travel, was launched. “By welcoming non-members to this new International Wellness Tourism Conference, the Wellness Tourism Association is reinforcing the industry movement to become more accessible and more inclusive,” said Dimon.

For information on the Wellness Travel Specialist Course, click HERE.