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Palladium Hotel Group revealed plans for a new brand, BLESS Collection Hotels, targeted at the contemporary luxury market set to open the first property in Madrid later this year.

The BLESS brand aims to offer a friendly and highly customized service with key design features including “sensory architecture” that will define the hotel ambience, collaborative work spaces, social areas and charge points.

“The concept of ‘contemporary luxury’ is aimed at an ever-growing ‘bleisure’ demographic of travelers who are looking for a combination of business and leisure,” said Abel Matutes, CEO of Palladium Hotel Group in press materials.” With BLESS Collection Hotels, we are catering to this audience by amplifying the experiences that Palladium Hotel Group is already known for, such as convenience, premium services, high-tech facilities, exceptional design credentials, excellent gastronomy options, and super-fast WiFi as well as state-of-the-art health and wellness services.”

Set to open in November 2018, the BLESS Hotel Madrid will comprise of 111 rooms, a rooftop pool, a spa and gym, and a gourmet restaurant, plus three bars and conference spaces. A second BLESS Collection Hotel will open in Ibiza in 2019.

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