EVEN Hotels—A Brand for the Wellness-Minded Guest

Minimalist and wellness-focused accommodations at EVEN Hotels.
Minimalist and wellness-focused accommodations at EVEN Hotels.

The EVEN Hotels concept is one that befits hotel guests who feel guilty skipping their daily workout routine, or those always conscious about what they eat while traveling. This new hotel brand—under the InterContinental Hotels Group umbrella—was designed, in fact, to help guests feel better about the choices they make while traveling, focusing on how its environment emphasizes both fitness and health for its guests.

“The EVEN Hotels brand, which was introduced to the industry in 2012, was developed,” says Adam Glickman, head of EVEN Hotels, “in response to extensive customer research that tells us that guests are frustrated from staying in hotels that do not meet their entire lifestyle and wellness needs. It’s an industry first, and meets a new and growing customer demand in the U.S. for healthier travel.

“While other hotel brands provide elements of this offer, no other brand in the U.S. provides a holistic wellness experience under one roof, at an affordable price point.”

The EVEN Hotels brand embraces four core components: Eat Well, Rest Easy, Keep Active and Accomplish More. The brand has gone as far as hiring a wellness team at its recently opened hotels—a “Keep Active Director,” “Eat Well Director,” and “Accomplish More Director.”

Under the Eating Well mantra, the hotel offers guests a menu of organic food and fresh choices available for breakfast, lunch and dinner; a healthy “Go” box guests can take on the road; calorie-friendly cocktails and desserts; and complimentary flavored filtered water available 24/7. In-room, guests will find natural fiber, high-thread bed sheets and natural bath products along with LED mood lighting—part of the Resting Easy component. At the EVEN Hotels’ Athletic Studio, as part of the Keep Active component, guests can exercise with staff or keep to their own fitness routine in their guestrooms where there they’ll find an in-room fitness zone with cork flooring and personal fitness equipment. Finally, guests are invited to Accomplish More during their stay with complimentary WiFi available throughout the hotel and work spaces where guests can feel like they are constantly being productive.

“We understand that wellness means different things to different people, and this focus ensures that guests are able to maintain their balance while traveling by giving them the tools, choices, and personal and technological support they need to achieve their goals while away from home,” says Glickman.

EVEN Hotels also launched a website (wellwellwell.com) designed for wellness-minded travelers to help them maintain their fitness and healthy-eating habits while away from home. The website features content created by the EVEN Hotels team along with contributors and health experts with insight on healthy living, as well as tips and articles on the best spots to eat, where to exercise and how not to miss workouts when traveling.

where to find EVEN
The company opened two hotels last month in Norwalk, CT and Rockville, MD. The Connecticut property has 129 guestrooms, plenty of green space, and is located near state parks and the Norwalk Islands, a chain of more than 25 islands known for recreational activities. On the hotel’s website, as part of the four aforementioned components, guests can find spots to Keep Active like local gyms and Pilates studios; restaurants that serve organic or healthy cuisine; where to find the local library or a Barnes & Noble; and locations to Rest Easy like the local hair salon, movie theater and playhouse.

There are three other hotels in the pipeline, one in Brooklyn, NY, and two others in midtown Manhattan. The brand will expand across the U.S. to cities like Chicago, Denver, Washington, D.C., San Francisco, Portland, Seattle, and Los Angeles.

“The brand prototype was designed to offer a consistent, holistic wellness experience to meet the needs of our target wellness-minded traveler,” adds Glickman. “EVEN Hotels properties provide balanced options that are important to this guest so they can make lifestyle decisions they can feel good about and gain more control over their travel experience.” ●

contact information
EVEN Hotels:
(855) TRY-EVEN; ihg.com