JW Marriott is looking to enhance the quality time that families spend together while on vacation by launching a new Family by JW program featuring activities designed to be both engaging and enriching.
Intended for families with children ages 5 to 12, Family by JW programming is based off of the Marriott International brand’s three core pillars: culinary, culture and well-being. Examples of the curated activities in the program range from customized stretching activities with The Joffrey Ballet, and hands-on cooking experiences with JW Marriott chefs to opportunities to explore and think about architecture with educational activities suggested by The Solomon R. Guggenheim Museum.
“Family by JW will bring an exciting dynamic to all JW Marriott properties across the world through the key principals of balance, togetherness, and human enrichment,” said Mitzi Gaskins, global brand leader JW Marriott, in press materials. “Our new program has been created specifically to cater to today’s family travelers who are seeking more collaborative experiences than ever before. By engaging children and parents through meaningful activities that are interesting for all parties involved, Family by JW will allow each family to create and cherish the most memorable experiences at whichever JW Marriott property they check into.”
For more information, visit jwmarriot.com/family. For tips on how to sell to families, check out Help Families Discover What’s Possible.
