MSC Cruises is set to unveil a new MSC Yacht Club experience at the 2026 Formula 1 Crypto.com Miami Grand Prix as the centerpiece of the Marina during race weekend.
The MSC Yacht Club will feature a multi-deck trackside hospitality structure positioned along turns 5 through 9 that will provide views of up to five turns. Inspired by the brand’s award-winning onboard MSC Yacht Club ship-within-a-ship concept, the experience will bring the cruise line’s exclusive offering to life inside an immersive race environment.
“Bringing the MSC Yacht Club concept from our ships to the track is an unrivaled opportunity to transform one of our most exclusive and celebrated onboard experiences into a bold, first-of-its-kind destination,” said Suzanne Salas, EVP, Marketing, eCommerce & Sales for MSC Cruises USA, in a press release statement. “From the striking super yacht design to the elevated hospitality and unmatched views of the action, this experience captures the innovation and premium service that define MSC Cruises and gives Formula 1 fans a taste of our signature mix of European style and American comfort.”
The multi-year installation will tower 50 ft over the track, spanning 264 ft in length and 96 ft in width, and will feature multiple viewing decks, open-air terraces, lounges, shaded seating areas and pools. The broader Marina presented by MSC Cruises will also introduce a new general admission viewing platform inside Turn 7, allowing race attendees to view Formula 1 cars racing through one of the circuit’s most challenging corners. Guests can relax in reserved spaces with trackside views or explore the MSC Yacht Club’s shared spaces, featuring signature MSC Yacht Club towels and the Med by MSC scent found aboard the company’s ships.
Experiences will include the Marina Deck, an exclusive area reserved for cabana guests, offering nine private cabanas with dedicated seating and a relaxed lounge atmosphere just steps from the track. Deck 1 will offer an open-air space with a water feature, comfortable lounge seating for all guests and sweeping views of the action. Deck 2 will be the heart of the MSC Yacht Club, offering reserved covered seating with convenient access to onboard dining throughout race weekend. The dining experience will include all-day hospitality service and a reservation-only Chef’s Table experience curated by Bagatelle for guests seeking a more intimate culinary offering. Deck 3 will be home to the Jack Daniel’s Lounge, offering a full-service bar with craft cocktails for purchase, as well as reserved covered seating and elevated views of the track. While the Captain’s Deck will offer the ultimate vantagepoint, with 360-degree panoramic views across the track and surrounding campus.
The MSC Yacht Club onboard MSC Cruises’ fleet features keycard-only access to an array of private facilities, 24-hour butler and concierge services, spacious suites, a dedicated restaurant, lounge, private sundeck with hot tubs, grill restaurant and bar, and all within easy reach of everything the rest of the ship has to offer.
For more information, visit msccruisesusa.com.
