AmaWaterways has named Sarah Little, Senior Vice President of Business Development at the American Society of Travel Advisors (ASTA), as Godmother of its newest ship, AmaSofia, launching on the Danube River in spring 2026.
The announcement was made during the Travel Leaders Network EDGE Conference in Las Vegas, with the official christening ceremony scheduled for March 2026 at ASTA’s River Cruise Expo in Amsterdam—an event expected to gather more than 1,600 travel advisors.
A Tribute to Advisor Advocacy
“Sarah’s unwavering support of the advisor community and her deep-rooted passion for the industry make her an exceptional choice as Godmother of our beautiful AmaSofia,” said Kristin Karst, Co-founder and Chief Brand Ambassador of AmaWaterways. “We are thrilled to honor her with this special recognition. It will be incredibly meaningful to christen AmaSofia in front of more than 1,600 travel advisors during ASTA’s River Cruise Expo—there couldn’t be a more fitting setting or audience for this special celebration.”
Little, who has helped elevate ASTA’s national and global presence, is known for her strategic leadership and storytelling prowess—qualities that align with AmaWaterways’ mission of offering meaningful, personalized travel experiences.
“I am truly honored to be named Godmother of AmaSofia, a ship that represents the incredible experiences that river cruising offers,” said Little, in a press statement. “Being part of this journey with AmaWaterways, a company that shares ASTA’s commitment to supporting travel advisors, is very meaningful to me. I look forward to christening AmaSofia alongside so many of my fellow advisors at ASTA’s River Cruise Expo and celebrating the future of travel together.”
AmaSofia will become AmaWaterways’ 10th ship on the Danube, sailing a variety of 7-night itineraries including Melodies of the Danube and Romantic Danube. Guests can expect:
- Immersive cultural excursions
- Award-winning regional cuisine
- Wellness and fitness programs
- Exceptional, personalized service onboard
For more information, visit AmaWaterways.com.
