Recommend attended a celebration for the premiere of the new airline, LATAM—the result of a merger between LAN Airlines and TAM Airlines.
“We are the first genuinely Latin American airlines,” said Pablo Chiozza, senior v.p. for USA, Canada, and the Caribbean for LATAM, during the event. “Our goal is to be one of the top three airline groups in the world.”
This merger has brought a few changes, including a new name, logo, and aircraft, plus new uniforms, new airport designs, and a new brand identity. LATAM will continue to unveil new products and services as part of a gradual roll-out, which will take place over the next three years. The new aircraft, a Boeing 767 with the new LATAM image, departed from Rio de Janeiro on May 1, 2016 to Geneva to collect the Olympic torch. On May 5, the first three commercial flights of the aircraft will take place with routes from Sao Paulo to Santiago; Santiago to Lima; and Sao Paulo to Brasilia. In addition, the current fleet of more than 50 aircraft is expected to be rebranded by the end of 2016. New changes will also take place on board with a new in-flight experience including a new onboard magazine, an exclusive South American wine list on all international flights, and the new LATAM Entertainment, which was introduced last year offering wireless content streaming directly to passengers’ mobile devices.
A few of the recent launches include LATAM Travel, which has now replaced TAM Viagens and LANTOURS, as the brand’s official tour operator offering travel experiences in 24 countries served by the LATAM network. For those frequent fliers, LATAM Pass and LATAM Fidelidade are replacing the existing programs of both LAN and TAM. The new uniforms, airport signage and counter design, as well as a new consolidated websiite (latam.com) will be visible starting this month. The new website will be available in six languages.
LATAM has the largest presence in the region with over 1,500 flights per day to more than 135 destinations throughout its network in Latin America and international destinations in Europe, the U.S., Australia and the Caribbean. LATAM has optimized its routes to offer passengers improved connections to, from, and within Latin America, with new international routes planned before the end of 2016, including Lima to Washington, D.C. and Sao Paulo to Johannesburg (upon approval). For more information, visit latam.com.
