As the holiday shopping season kicks off, tour operators are rolling out their most competitive Black Friday offers, giving you a golden opportunity to boost sales and secure early bookings for 2025.
Collette’s Black Friday Sale Has an Added Plus
Collette’s Black Friday sale 2024 offers an increased discount of 25 percent on select tours, up from the typical 20 percent. The sale runs through Dec. 4, 2024, and includes Antarctica for the first time, allowing savings across all seven continents.
The sale also offers advisors a chance to earn gift cards through their Holiday Shopping on Us promo, which extends through Dec. 4, 2024.
To qualify, advisors must make two deposited bookings. Subsequently, they earn a $100 gift card for each booking made during the sale period. Advisors can select from over 100 stores, with gift cards electronically redeemable in $100 increments shortly after the sale.
Advisors will receive email instructions for gift card redemption after the sale; they can stay informed through Collette’s private Facebook group, the Travel Advisor Network.
For more information, visit gocollette.com.
Intrepid
Set jetting, a travel trend inspired by film and TV locations, is gaining momentum for 2025. Intrepid Travel is capitalizing on this trend with tours visiting iconic sites from upcoming releases, offering discounts through their Cyber Sale until Dec. 5.
For “Gladiator 2” enthusiasts, Intrepid’s Best of Morocco tour (15 percent off) includes Ait Benhaddou, a UNESCO-listed village featured in the original film. The tour stops in Ouarzazate and visits Atlas Movie Studios. The Highlights of Malta & Gozo tour (10 percent off) explores filming locations in Malta, including Victoria’s medieval citadel and the Gran Castello Historic House.
“The White Lotus” season 3 fans can experience Thailand’s East Coast with the Thailand Beaches: Bangkok to Ko Samui tour (15 percent off). This itinerary covers Ko Samui, Ko Tao and includes a homestay in Ko Pitak, along with snorkeling opportunities.
For “Mufasa: The Lion King” admirers, the Tanzania: Family Safari (15 percent off) offers wildlife viewing in Serengeti National Park and cultural experiences with a Maasai tribe.
For more information, visit intrepid.com.
Avalon Waterways, Globus and Cosmos Promos
Avalon Waterways, Globus and Cosmos have unveiled their year-end promotions for 2025 travel—the deals are available until Dec. 13.
Avalon Waterways is enhancing its river cruise offerings with a dual-pronged promotion. Clients can benefit from a complimentary upgrade to a Panorama Suite. Additionally, the cruise line is waiving gratuities, a value-add that can significantly reduce the overall trip cost for budget-conscious travelers.
For land-based tours, Globus offers savings of up to $1,000 per couple on select itineraries. This discount applies to their premium guided tour products, known for their comprehensive itineraries and expert-led experiences across various destinations.
Cosmos, catering to the value-oriented segment, provides discounts of up to $400 per couple on European and North American tours. This offer could be especially attractive for clients seeking budget-friendly options without compromising the guided tour experience.
For more information, visit agents.globusfamily.com.
EF Go Ahead Tours
EF Go Ahead Tours has introduced Mystery Tours for the 2025 travel season, offering a $1,200 discount as part of its Black Friday promotion. This new concept reduces decision fatigue for travelers by revealing the destination only after booking. Four seasonal Mystery Tours are available, curated by EF’s travel specialists to align with current trends.
The Black Friday and Cyber Monday sale extends beyond Mystery Tours, with discounts of up to $800 on all tours. The promotion is structured weekly, each focusing on a different season to help travelers secure the best deals for their preferred travel time.
Key dates for travel advisors include Nov. 29 – Dec. 1 for Black Friday deals with additional lightning and doorbuster offers, and Dec. 2 – Dec. 6 for Cyber Monday and Travel Tuesday, featuring up to 25 percent off tours.
For more information, visit efgoaheadtours.com.
EF Adventures
New kid on the block EF Adventures has launched its inaugural Black Friday sale, offering discounts up to $600 per person on active travel tours. Running through Nov. 29, 2024, the sale concludes at 11:59 PM PDT on Black Friday. EF Adventures, a part of EF World Journeys, specializes in guided, experiential travel, providing over 20 adventure and wellness tours across more than 16 global destinations. Their offerings include hiking, biking, and multi-adventure options such as kayaking, rafting and yoga.
The Black Friday discounts apply to European, Central and South America tours and the Asia Pacific region. EF Adventures Club members on Strava can benefit from exclusive Cannondale professional bike upgrades on cycling tours and are eligible for additional discounts during the sale period.
Among the featured tours is the Catalonia & Costa Brava biking adventure in Spain, a 10-day journey starting March 15, 2025. This tour includes six days of guided rides curated by professional cyclists, covering iconic routes from Girona to Lake Banyoles and Tossa de Mar. The Tuscany biking tour in Italy offers a 9-day experience beginning April 26, 2025. It features five days of cycling through vineyard-covered landscapes, with visits to San Gimignano and Chianti, including wine tastings and culinary experiences.
For hiking enthusiasts, the Camino de Santiago tour in Spain provides an 11-day trek starting May 1, 2025. This journey covers three distinct Camino paths: Francés, del Norte, and Portugués, offering a mix of challenging hikes in the Picos de Europa mountains and coastal walks. In South America, the Sacred Valley & Machu Picchu hiking tour in Peru is a 10-day adventure commencing April 11, 2025. It features high-elevation hikes, visits to Incan sites, including Pumamarca, and a partial trek of the Inca Trail to Machu Picchu.
For more information, visit efadventures.com.
EF Ultimate Break
EF Ultimate Break’s Black Friday sale offers discounts up to $1,500 on international tours for 18-35-year-olds. Key features include land-only pricing, $150 down payments, and interest-free payment plans. Notable discounts range from 30 to 40 percent off on tours to Thailand, Japan, Greece, Costa Rica and Kenya. New City Stay tours in Bangkok, Florence, Edinburgh, and Istanbul provide budget-friendly, week-long options. The company is also launching sustainably designed tours in Thailand and expanding event-based travel offerings, including Pride tours and cultural festivals. Travel advisors should note that 56 percent of surveyed young travelers are willing to pay more for sustainable options. This sale presents an opportunity to target younger clients with affordable, culturally immersive experiences across various destinations. Bookings are available for trips through 2026, with options to bundle flights.
For more information, visit efultimatebreak.com.
Exodus Travel Adventures
Exodus Adventure Travels’ 2024 Black Friday and Cyber Monday sale offers a 20 percent discount on small group adventures worldwide. This promo runs through Dec. 2, 2024, and applies to guided trips departing between January and September 2025. The sale covers a range of experiences, including hiking, biking, culture and wildlife trips across various destinations, catering to your U.S. and Canada-based clients. All trips are led by knowledgeable local guides and designed for group travel.
The sale features several cool itineraries. The Amalfi Coast tour, an 8-day exploration of one of Italy’s favorite coastlines, starts at $1,680 after the discount. For cycling enthusiasts, the Mediterranean Coast tour in Spain offers a week-long adventure with a $780 per person savings. Nature lovers can go for the Patagonia Highlights tour, exploring southern Chile and Argentina, with $1,450 off the regular price. The Kenya Safari Adventure provides a week-long wildlife experience with over $700 in savings.
Families can hop on the Costa Rica Family Escape, which offers $670 savings per person. For those seeking a more extensive journey, the Five Stans of the Silk Road is a 3-week adventure with over $1,600 in savings per person. Cultural enthusiasts might prefer the Sri Lankan Highlights tour, starting at $1,500 after the discount.
Of note: This offer is valid on all guided trips departing through September 2025 but excludes polar and self-guided itineraries.
For more information, visit exodustravels.com.
TTC Tour Brands
TTC Tour Brands and its portfolio (Trafalgar, Brendan Vacations, Contiki, Costsaver and Insight Vacations) have Black Friday, Cyber Monday and Travel Tuesday sales aplenty, with discounts ranging from 10 to 30 percent off select 2025 itineraries. The promotion runs through Dec. 5, 2024.
Trafalgar offers up to 15 percent off select tours, including savings of up to $600 on the Best of Spain and $630 on the Switzerland and Austria itinerary. The company is also introducing a new 30 percent discount on one itinerary per day throughout the sale period.
Insight Vacations’ month-long promotion features daily deals with up to 15 percent off popular destinations. Highlights include savings of up to $700 on the Boston, Cape Cod and the Islands tour and nearly $620 off the Greece Undiscovered itinerary. Like Trafalgar, Insight is also offering a 30 percent discount on one daily featured itinerary.
Brendan Vacations, specializing in Celtic travel, is offering up to 15 percent off guided tours. The Romantic Britain and Ireland tour offers savings of up to $1,200, and the Best of Ireland and Scotland tour offers savings of nearly $800. Custom itineraries feature additional savings, including $1,200 off per couple for the first 50 bookings on January through March 2025 travel. Other custom trip discounts range from $400 to $500, depending on the type of tour.
Contiki, catering to 18-35 year-olds, offers up to 25 percent off on 145 trips across six continents. Savings apply to new itineraries like Albania’s Beaches to Peaks and the Lima to Machu Picchu Road Trip, as well as popular tours like Thai Island Hopper West. Discounts of over $1,000 are available on some 15-day European adventures.
Costsaver, the budget-friendly option, offers savings on worldwide tours, including up to $300 off the European Experience (covering 12 cities in 8 countries) and up to $380 off the South America Discover tour. Bookings also include a $50 credit towards Choice Optional Experiences.
For more information, visit ttc.com.
