The Saint Martin/Sint Maarten Annual Regional Tradeshow, better known as SMART, will return June 22–26, 2026, at the JW Marriott Sint Maarten Dawn Beach Resort & Spa, bringing together Caribbean tourism stakeholders for five days of networking, meetings and island discovery. The tradeshow is now entering its 18th year.
SMART: Five Days of Business & Exploration
Organized by Sint Maarten and Saint Martin in partnership with the Sint Maarten Tourism Bureau, the Office de Tourisme de Saint-Martin and the St. Maarten Hospitality & Trade Association, SMART has grown from a local initiative into a regional platform. The dual-nation setting underscores its appeal, bridging the Dutch and French sides of the island and giving attendees a comprehensive view of Caribbean tourism offerings. Representatives from Anguilla, St. Kitts, Saba, St. Eustatius (Statia), Montserrat and the British Virgin Islands are among those expected to attend in 2026.
The 5-day format balances scheduled appointments with experiential events. Registration and site visits open Monday, followed by formal meeting sessions on Tuesday and Wednesday. Networking continues in the evenings with the tradeshow’s traditional Mystery Dinners—intimate events hosted at participating hotels and local venues. A Hub Lunch and evening event on June 24 provides further informal opportunities to connect. Thursday is reserved for immersive island excursions that allow participants to explore both sides of the island through guided tours, hotel visits and cultural experiences. On Friday, attendees can opt for day trips to neighboring islands such as Anguilla, Saba and Statia, expanding the Caribbean perspective beyond Sint Maarten’s borders.
Hosting this year’s event is the JW Marriott Sint Maarten Dawn Beach Resort & Spa.
For more information, visit shta.com/smart.
