The good news from Grenada doesn’t stop. According to The Grenada Tourism Authority, visitor arrivals in November recorded a significant increase for the third consecutive month, eclipsing the benchmark numbers from 2019. According to the data, a total of 14,232 travelers visited the island, which represents a 17 percent increase over 2019 numbers. December is also projected to surpass December 2019 numbers.
“During the pandemic, we did a lot of groundwork putting systems in place to create a more efficient operation and also to evaluate our activity,” said Petra Roach, CEO of the Grenada Tourism Authority, in a press statement. “We engaged new PR teams in North America and the UK and strengthened our overseas sales teams. Our digital footprint has expanded significantly which has given us a much more cost-effective marketing reach. A lot of time was prioritized for deepening the relationships with our distribution channels in the marketplace – i.e. our travel advisor and tour operator partners, to better understand how their businesses aligns with our product. We continue to build our brand equity so that travelers keep Grenada in their consideration set of destinations they want to visit. We are laser focused on attracting visitors who want to take advantage of our safe environment, numerous community initiatives and who want to get out and about.”
All international flights have returned to Grenada since the last quarter of 2022, including Air Canada (twice weekly service) and Sunwing Airlines (every Sunday) out of Toronto. European flights are also back: Condor Airlines returned with direct service from Frankfurt every Sunday. British Airways expanded its schedule from London Gatwick by adding a third flight to Maurice Bishop International Airport on Sundays. Caribbean Airlines Limited is also providing daily service from Trinidad and Tobago.
Major conferences have also contributed to the increase in visitors, as well as the 2nd annual Tour Operators Marketplace where operators from the UK, U.S. and Canada met with local hoteliers and tourism professionals.
According to The Honorable Lennox Andrews, Minister of Economic Development, Planning, Tourism, ICT and Creative Economy, Agriculture and Lands, Fisheries and Cooperatives, the most robust rebound has been from the U.S. market, representing 61 percent of overall visitors to Grenada, and 2022 is expected to end with a 2 percent increase over 2019.