During Recommend’s quick chat at Virtuoso Travel Week with Jane Mackie, IHG Hotels & Resorts’ sr. v.p., global marketing-luxury brands, she mentioned that IHG would be launching a new brand under its Luxury & Lifestyle portfolio, but mum was the word, until now, with the news that Vignette Collection will be rolling out with hotels in Australia and Thailand.
Vignette Collection becomes the sixth addition to IHG’s brand portfolio in the past four years, taking it to 17 in total across nearly 6,000 hotels in more than 100 countries.
IHG’s Vignette Collection will give owners of world-class independent hotels the opportunity to retain their distinctive identity, while benefitting from IHG’s global scale, luxury & lifestyle expertise, and IHG Rewards loyalty program.
Keith Barr, CEO, IHG Hotels & Resorts, commented: “Our new Vignette Collection gives IHG a compelling way to welcome world-class independent hotels into our brand family. As our first hotels in Australia and Thailand both showcase, each property is as unique as the next, and all will be endorsed by IHG’s trusted reputation for quality.
“We’ve been strategic with the enhancements we’ve made to our Luxury & Lifestyle portfolio in recent years, which at more than 400 hotels and 100,000 rooms is the second largest in the industry. We’ve built on the heritage and global success of our InterContinental brand, with the rapid international expansion of Kimpton and Hotel Indigo, and acquisitions of Six Senses and Regent. We expect to attract more than 100 Vignette Collection hotels in 10 years, and the brand will be key to delivering our ambition of industry-leading net rooms growth.”
Among the first hotels to join IHG’s Vignette Collection will be Hotel X, a five-star hotel, dining and lifestyle destination in the center of Brisbane’s Fortitude Valley, Australia. Hotel X celebrates this iconic Brisbane neighborhood through ultra-cool art, avant garde lighting and views of the cityscape.
Thailand’s Pattaya Aquatique hotel will also be one of the first hotels to join the Vignette Collection. The hotel is based in Pattaya’s Aquatique district, the city’s first iconic lifestyle destination.
For more information, visit vignettecollectionhotels.com.
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