Audley Travel has announced its Love at First FIT contest, part of its Audley Loves Travel Advisors campaign, designed to engage professionals looking to expand into tailor-made travel. The contest runs from Feb. 1–28 and invites U.S.-based sellers who primarily focus on escorted tours or cruises to apply for a chance to join Audley’s first-ever U.S. trade FAM trip to Morocco, departing June 8. The winner will experience Audley’s personalized travel-planning model and gain firsthand insight into how the brand designs custom, luxury FIT itineraries across global destinations.
“Supporting travel advisors in their business and helping them to expand their offering to include tailormade FIT is really important to Audley. This FAM place won’t be allocated on the basis on current FIT sales volume, or indeed ever having sold an Audley trip —it’s about vision, curiosity, and readiness to grow. I can’t wait to see the entries and welcome a new, ambitious travel advisor to the world of tailormade travel with Audley,” said Cathy Kusuma Bennis, Vice President/Head of Trade Sales & Partnerships, North America, in a press statement.
Audley Contest Details
Eligibility for the contest is open to U.S.-based professionals who primarily sell escorted tours or cruises and are interested in adding tailor-made FIT travel to their portfolios. The objective is to select one participant who is prepared to expand their business into custom itineraries, experiential travel and the luxury market for 2026 and 2027. The winner will receive a confirmed spot on Audley’s Morocco FAM trip, departing June 8, which will introduce them to the company’s destination expertise, personalized planning process and immersive travel model.
How to Enter
- Deadline: Feb. 28.
- Submission: Email entries to [email protected]
- Requirements:
- A short essay (300–500 words) explaining how selling bespoke FIT travel with Audley will contribute to business growth.
- One personal travel photo that conveys curiosity, connection, or meaningful travel (not necessarily luxury).
- Prompts: Contained on Audley’s official Facebook page. Essays may answer prompts individually or combine responses into a cohesive narrative.
Program Overview
- The Morocco FAM marks Audley’s first-ever U.S. trade educational journey.
- The trip is positioned as a learning opportunity for sellers seeking firsthand experience building FIT itineraries.
- Participants can expect in-depth exposure to destination logistics, supplier collaboration, and client service techniques fundamental to Audley’s tailor-made model.
- The initiative supports professionals preparing for future demand in experiential and luxury FIT travel segments.
For more information, visit audleytravel.com.
