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Visit Orlando, the destination’s Official Tourism Association, has launched a suite of enhanced websites to promote the Orlando region to all audiences, including domestic/international leisure visitors, meeting planners, meeting attendees and travel professionals.

After extensive research to uncover the needs of Visit Orlando’s various audiences VisitOrlando.com, OrlandoMeeting.com, VisitOrlando.org, MagicalDining.com and Spanish, Portuguese, French Canadian and German websites are now live.

“These new platforms are more than just websites, they serve as gateways to our destination for all of our unique audiences around the world,” said Casandra Matej, President & CEO, Visit Orlando in a media announcement. “As one of the first opportunities visitors have to connect with our destination and make decisions about how they spend their time and resources, it is critical we make the experience as helpful and meaningful as possible.”

Eye-Catching & Multilingual

The redesign of Visit Orlando’s website began more than 18 months ago when the organization engaged Orlando-based research firm C3R to conduct extensive user testing. Following the results, Visit Orlando partnered with another Orlando-based company, Purple Rock Scissors, to transform the design of the websites implementing the latest best practices with research from the user testing.

Enhancements include:

  • Easier navigation and more interaction, complemented by Visit Orlando’s Unbelievably Real brand.
  • Better performance with shorter load times.
  • Greater accessibility built into the design, making it easier for users with visual or hearing impairments.
  • Multilingual support with more content for Spanish, Portuguese, French Canadian and German audiences.
  • Dedicated neighborhood pages with improved navigation and interactive maps.

In addition, the eight new websites target specific audiences:

  • VisitOrlando.com – The official leisure website for domestic and international visitors featuring an extensive events calendar, more than 1,500 member listings, special offers, articles to help with itinerary planning and more.
  • Four new in-language websites, each with stronger, more tailored content in their corresponding languages, including:
  • VisitOrlando.org – A new hub for information on Visit Orlando, Orlando’s travel and tourism industry, career opportunities, and research, as well as the home for the organization’s media, travel industry professionals and Visit Orlando member websites.
  • Travel Trade: VisitOrlando.org/trade
  • Media: VisitOrlando.org/media
  • Members: VisitOrlando.org/members
  • MagicalDining.com – The home to Visit Orlando’s Magical Dining, an annual restaurant program with a charity component, occurring every fall where more than 100 of Orlando’s best restaurants offer prix-fixe menus at exceptional prices.
  • OrlandoMeeting.com – A one-stop shop for meeting planners to learn more about why Orlando is the top meeting destination in the country, discover resources available from Visit Orlando, and submit RFPs.