The U.S. Travel Association has promoted Ellen Davis to Chief Operating Officer and Executive Vice President, expanding her leadership role within the organization.
Davis joined the association in 2023 as Executive Vice President of Business Strategy and Industry Engagement. In that role, she helped launch a new membership model, evolve the organization’s events portfolio and establish new industry networks. She also led operational restructuring efforts and supported initiatives that contributed to revenue growth.
In her new position, Davis will oversee the association’s operational strategy, growth and performance, while continuing to lead membership, industry engagement and events functions.
“Ellen has been an exceptional leader since joining U.S. Travel, and this promotion reflects the impact she has had on our organization and industry,” said Geoff Freeman, President and CEO of the U.S. Travel Association, in a press statement. “Her ability to unite key stakeholders, strengthen our member value proposition and drive meaningful growth makes her promotion to this expanded role a natural step as we pursue greater value for U.S. Travel and our industry.”
Before joining the U.S. Travel Association, Davis held leadership roles at the National Retail Federation and the Consumer Brands Association, where she led initiatives focused on membership development, community engagement and revenue growth.
For more information, visit ustravel.org.
