Riverside Luxury Cruises has rolled out a new co-branding platform designed to help travel advisors market and sell its itineraries more effectively.
The line has introduced instantly customizable marketing pages, with a fully co-branded version of the Riverside website set to launch soon. The initiative is powered by Approach Guides, a leading content optimization partner for travel brands.
For advisors, the new tools mean faster promotion, stronger conversions and the ability to showcase Riverside’s upscale river cruise experiences with minimal effort.
“Our partnerships with Approach Guides and Rallio empower advisors with smarter, faster, and more intuitive tools to market and sell our luxury product,” said Riverside CEO Americas Jennifer Halboth, in a media statement. “From co-branded content to AI-driven insights to real-time reporting and analytics, both Riverside and our advisor partners gain access to cutting-edge solutions to elevate brand visibility, client service and overall business success.”
Advisors can now create personalized “content experiences”—pre-built digital marketing pages that spotlight Riverside’s itineraries, destinations, offers and onboard amenities. Each page can be co-branded in seconds simply by entering an email address.
A forthcoming enhancement will pair every marketing page with a personalized version of riverside-cruises.com, showing advisors’ clients real-time pricing, availability and direct calls to action that feed leads straight back to the advisor.
“Riverside is the first river-only cruise line to embrace this technology,” said Approach Guides Co-founder & CMO Jennifer Raezer, in a media statment. “It’s a testament to their commitment to advisors — investing in real solutions that make selling easier, faster and more rewarding.”
Social Media Integration for Wider Reach
To extend visibility even further, Riverside is partnering with Rallio, a leader in social media automation. Advisors using Rallio will see Riverside’s co-branded content integrated directly into their automated posts. Each post will link to the advisor’s personalized Riverside pages, helping maximize engagement and conversions across social platforms.
There are no forms to fill out, no approvals needed and no passwords to manage—advisors simply enter an email and begin co-branding immediately.
Travel advisors can create their first co-branded marketing page now at inspires.to/riverside.
