Princess Cruises has entered into a year-long strategic alliance with The Travel Institute to advance travel advisor education and professional development.
The partnership will roll out a series of initiatives focused on training, engagement and recognition tools designed to help advisors strengthen their expertise and drive long-term business growth.
“Princess Cruises is an iconic travel brand and our exciting new collaboration demonstrates our shared vision for advisor professionalism that leads to greater industry success. We are grateful to see our joint commitment come to life,” enthused Guida Botelho, CTIE, Vice President for The Travel Institute, in a media statement.
Key Highlights Include:
Curriculum: Collaboration on content for The Travel Institute’s new Alaska Destination Specialist Course, set to align with the debut of Star Princess, which offers Alaska sailings.
Advisor Professionalism: Princess funding of scholarships for TRIPKIT and The Travel Institute’s 3-tier advanced certification program, including CTA, CTC and CTIE.
Industry Introduction for New Agents: Princess sponsorship of The Travel Institute’s New to the Travel Industry webinars, which introduces potential new talent to the industry and offers practical insights and actionable advice on the skills and knowledge necessary for success.
Certified Alumni Recognition and Incentives: Certified graduates who complete the Princess Commodore Program earn ten continuing education units, or CEUs, as required, toward maintaining active certified status.
Certified Alumni Recognition: Princess is recognizing The Travel Institute’s certified alumni through a special opt-in booking incentive for CTA, CTC, and CTIE graduates, celebrating professionalism and a continued commitment to learning.
For more information, visit thetravelinstitute.com.





















