Pleasant Holidays has restructured under the A | T Collective holding company, introducing a refreshed brand portfolio to enhance service delivery. The flagship brand, Pleasant Holidays, continues to provide vacation packages across the United States. Member First focuses solely on supporting AAA Travel, while Pleasant Activities remains dedicated to offering tours, transportation, activities and hotel concierge services.
“Over the recent months, we have transformed this company’s operations to streamline services, update our technology and enhance our ability to serve the needs of travel advisors throughout the United States,” said David Hu, President and CEO. “The emerging result is more than the sum of its parts, with a singular focus on providing the utmost in service to travel advisors so they can continue to earn their clients’ business and trust.”
Pleasant Holidays’ Evolution
Both Pleasant Holidays and Member First manage group travel arrangements, accommodating events with 10 or more rooms, as well as smaller boutique groups starting at five rooms. These services extend to destination weddings and honeymoon travel.
A new brand, EVOKE | INSPIRE, is preparing for an exclusive, invitation-only soft launch. This brand targets luxury travelers seeking highly tailored experiences. It collaborates with luxury travel professionals to design journeys that range from understated luxury to adventurous exploration. The portfolio includes a curated selection of premium hotels, private villas, yachts, jets and rail journeys, supported by expert concierge services and round-the-clock U.S.-based assistance.
Journese will continue to provide curated vacation experiences for bookings made through March 31, 2026, valid for travel at any time.
The brands under A | T Collective offer comprehensive vacation packages that combine accommodations, flights across all service classes, in-destination activities, tours, transfers, car rentals, rail tickets and travel protection, with up to 100 percent commission protection. These elements are available through a single platform.
Each brand operates with its own customer service and reservations teams staffed entirely by U.S.-based employees. Dedicated sales teams provide specialized support for each brand.
Of note: Dedicated websites for each brand are forthcoming; bookings and travel resources are accessible 24/7 at both the Pleasant Holidays and Journese websites.
For more information, visit pleasantholidays.com and journese.com.
