Omni Hotels & Resorts is marking the nation’s 250th anniversary with a year-long celebration inspired by classic American traditions. The initiative, rooted in the brand’s heritage, invites guests to connect through shared experiences and milestone moments. The campaign, called “Celebrate America,” debuts with a dedicated microsite and brand platform that honors the spirit of travel and togetherness that have shaped the company’s identity as America’s Hotel Company.
“For Omni, this year is an opportunity to reflect on the role we’ve played in American hospitality.” said Michael Innocentin, Chief Marketing Officer at Omni Hotels & Resorts. “From historic resorts that have welcomed travelers for centuries to modern gatherings centered around music, food and sport, our properties have long served as places where people come together. We’re proud to honor that legacy by continuing to create meaningful experiences that celebrate the spirit of travel across the country.”
Coast-to-Coast Celebrations With Omni
The nationwide celebration begins this summer with the Summer Festival and Music Series, anchored by two culinary events: SAVOR at Omni PGA Frisco Resort & Spa on May 1 in Frisco, Texas, featuring John Rzeznik of the Goo Goo Dolls, and SMOKE at Omni Barton Creek Resort & Spa on June 20 in Austin, Texas, featuring Clay Walker. Additional events include Fireworks on the Fairway at Omni PGA Frisco Resort & Spa on July 4 with Darius Rucker and the Labor Day Festival at Omni La Costa Resort & Spa in Carlsbad, California, on Sept. 5 featuring Luke Grimes.
Complementing the festivals, the Classic American Drive-In Movies program revives outdoor cinema experiences at select properties with complimentary drive-in, dive-in and lawn screenings. Films will feature family favorites, snacks and beverages. Extending beyond hotel grounds, Omni is partnering with drive-ins in Fort Worth, Texas; Oklahoma City, Oklahoma; Indianapolis, Indiana; and Glendale, Arizona, for community movie nights open to the public.
For travelers seeking to explore the country’s scenic routes, the Great American Journey introduces curated Classic American Road Trips available on Omni’s microsite. Routes such as the Texas Triangle, New England Passage and Pacific Coast Highway highlight nostalgic roadside stops, cultural landmarks and iconic destinations, with stays anchored at Omni properties nationwide.
Historic properties are central to Omni’s celebration. The collection includes landmarks such as The Omni Homestead Resort & Spa, which dates to 1766 and has hosted 24 U.S. presidents; Omni Bedford Springs Resort & Spa; Omni Parker House; The Omni Grove Park Inn & Spa; and Omni Mount Washington Resort & Spa. Each property’s story will be highlighted through curated content, and timelines will be featured online.
For more information, visit omnihotels.com.
