Avoya Travel has launched a new promotion offering travel agencies the ability to affiliate their businesses with Avoya as an Independent Agency at no cost. During this new limited-time promotion qualified agencies will have the normal $495 affiliation fee waived by Avoya.

“Travel agencies are among the hardest hit businesses by the COVID-19 pandemic and yet they put in a tremendous amount of work for their customers during this crisis to handle all the sailing cancellations, payment refunds, rebookings, and Future Travel Credits. Much of this hard work was performed for little or no income,” said Steve Hirshan, sr. v.p. of sales at Avoya Travel, in a press release statement. “Avoya has developed several new initiatives throughout the pandemic to support the Avoya Network, from waiving all Independent Agency fees for four months to offering access to expert legal and accounting assistance through the Avoya CARES program. Our newest initiative, waiving the $495 affiliation fee for qualified travel agencies, is designed to recognize the hard work put in by travel advisors over the past eight months and offer access to our best-in-class patented technology and unparalleled agency business support services to even more travel agency businesses free of charge.”

The new promotion provides flexibility for travel agencies because affiliation with Avoya does not need to be exclusive if they choose to dual affiliate. This allows new Independent Agencies to take advantage of the promotion while maintaining previous affiliations if they choose to do so. Avoya’s Live Leads program, alongside the recently enhanced Marketing Resource CenterAvoya Smart Leads program, and patented SaaS technology, Agent Power, are just some of the award-winning optional marketing and support services Avoya believes will convince newly affiliated Independent Agencies to stay with Avoya long-term. The initial affiliation agreement with Avoya lasts for six months, with monthly fees automatically waived for the first two months and in subsequent months as long as modest sales thresholds are reached.

The timing of the new promotion gives agencies that opt-in to the promotion ample time to become familiar with Avoya’s suite of marketing services and proprietary technology offerings before the resumption of leisure travel.

Phase one of the new promotion will run through the end of the year as the travel industry gears up for the return of travel in 2021.

For more information, visit avoyanetwork.com/new-promotion.