Norwegian Cruise Line Holdings Ltd. is launching a new cross-brand recognition initiative that allows guests to carry their loyalty benefits across its portfolio of three distinct cruise lines.
Beginning with sailings on or after Oct. 15, 2025, members of Norwegian Cruise Line’s Latitudes Rewards, Oceania Cruises’ Oceania Club and Regent Seven Seas Cruises’ Seven Seas Society will have their loyalty tier honored at the closest corresponding level when booking with any of the three brands.
The new initiative is named the Loyalty Status Honoring Program.
“We want our guests to feel rewarded whenever they choose to sail within our family of award-winning cruise brands,” said Harry Sommer, President and Chief Executive Officer of Norwegian Cruise Line Holdings Ltd., in a media statement “With the new Loyalty Status Honoring Program, our guests can experience more of what makes each brand special, while still enjoying the loyalty recognition they’ve worked hard to achieve.”
Program Highlights
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Cross-Brand Recognition: Loyalty status will be honored across all three cruise lines, enabling guests to seamlessly enjoy benefits no matter which brand they sail.
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Expanded Vacation Choices: With 34 ships visiting more than 700 destinations worldwide, loyal cruisers gain access to a wider variety of itineraries and styles—from Norwegian’s contemporary ships to Oceania’s culinary-driven experiences and Regent’s all-inclusive luxury voyages.
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Client Confidence: The program reinforces NCLH’s commitment to rewarding its most loyal travelers, providing consistency and recognition across the board.
The move aligns with NCLH’s Charting the Course strategy, which focuses on growing brand exploration, strengthening customer loyalty and elevating the overall guest experience.
The program is available for requests starting today, Sept. 29, 2025, with benefits applying to voyages departing October 15, 2025, and beyond.
For more information about the different loyalty programs, visit ncl.com, oceaniacruises.com and rssc.com.
