Hyatt has introduced a new brand campaign for its Alila portfolio, unveiling A World Awaits alongside the launch of Alila Moments, a collection of curated, immersive experiences designed to connect guests more deeply with local culture, community and environment.
The campaign highlights Alila’s focus on wellness, sustainability and cultural engagement, while positioning the brand for travelers seeking meaningful and transformative journeys.
“A World Awaits is a pivotal campaign for the Alila brand, reinforcing its commitment to the luxury traveler who cherishes every step that they take, believes in moments of wonder large and small and cares about the planet as much as they care about themselves,” said Katie Johnson, VP, Global Brand Leader, Luxury Portfolio, Hyatt, in a media statement.
Alila Moments Experiences
The new Alila Moments platform will roll out across all Alila hotels worldwide. Each experience is designed to be exclusive to its destination, offering guests opportunities to engage with local traditions, wellness rituals and natural landscapes.
Examples include:
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Alila Ventana Big Sur (California): A guided Redwood hike with breathwork, intention setting and a river cold plunge.
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Alila Fort Bishangarh (India): A crafts-focused day with Rajasthan artisans, ending with a traditional Ayurvedic massage.
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Alila Villas Uluwatu (Bali): A cultural immersion with sacred cleansing, local cuisine and a sunset Kecak performance.
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Alila Hinu Bay (Oman): A frankincense-inspired journey combining spa rituals, dining and storytelling.
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Alila Shanghai (China): An incense-making workshop exploring scent, memory and meditation.
Expanding the Global Portfolio
Currently spanning 18 destinations across Indonesia, the Maldives, Oman, India, China, Malaysia, and California, Alila will continue to expand its footprint. The brand recently opened Alila Dong’ao Island Zhuhai in China and is preparing to debut Alila Mayakoba in late 2025, marking its entry into Latin America.
For more information, visit hyatt.com.
