HX (Hurtigruten Expeditions) wrapped up its largest-ever FAM cruise last week, sailing from Vancouver to Seattle aboard one of its two hybrid battery-powered ships, MS Fridtjof Nansen. This is the first time HX dedicates an entire vessel to the trade, with over 300 travel advisors and their guests from the U.S. and Canada on board for the experience.
“This FAM was the perfect way to highlight the ‘HX perfect balance’—our seamless blend of sustainability, comfort and adventure,” said CEO Gebhard Rainer in a press statement. “While others may excel in one area, HX stands out by delivering all three in one unforgettable experience.”
The 2-day journey through Gulf Island National Park Reserve gave advisors a firsthand experience of HX’s expedition product, with attendees taking part in lectures, excursions and discussions led by HX executives, including CEO Rainer and Chief Expedition Officer Alex McNeil. The two execs shared insights into the future of expedition cruising following the recent launch of the 2026-2027 season.
The program also featured lectures from the Americas sales team on HX’s journeys to over 250 destinations, with deep dives into the Galapagos Islands, Antarctica, Svalbard and Alaska, and more. Advisors experienced how HX balances science, education and adventure through kayaking and Zodiac cruises in the Gulf & Saturna Islands.
Also on hand were Chief Scientist Verena Meraldi and VP of Sustainability Tudor Morgan, alongside researchers like Dr. Allison Cusack (FjordPhyto) and Dr. Ari Friedlaender (California Ocean Alliance). They showcased impactful research supported by HX’s Science & Education program, while advisors participated in hands-on activities, such as collecting samples aboard the Science Boat and contributing to Citizen Science projects like iNaturalist and NASA’s GLOBE Observer.
“The expedition staff are remarkable—they are skilled, approachable, knowledgeable, diverse and accommodating. Even the captain and the officers in stripes are approachable and engaging. It’s a well-rounded, fully encompassing experience that anyone would enjoy immensely. The product is phenomenal, and that’s why I’ve worked hard to partner with HX.”
— Bill Cartiff of Ayelet Tours/Best-Day Adventures
Onboard Experience
Advisors experienced HX’s new Adventure is All-Inclusive policy, launching fleet-wide in October, which wraps daily excursions, Science Center access, all meals, drinks, gratuities, WiFi, professional photos and more into one package. HX hopes this approach makes it easier for travel partners to sell the brand. Advisors toured the ship’s Expedition Suites, featuring amenities like private balconies, hot tubs, walk-in wardrobes and lounge areas.
They also enjoyed all three dining options on board: the fine-dining Lindstrøm, the buffet-style Aune and the globally inspired Fredheim.
“This trip was a chance to show our commitment to the trade and highlight the future of the fast-growing expedition cruise segment,” added Rainer.
Added Eric Maryanov, President, All-Travel, “HX is a unique product, even within the world of expedition travel. I believe they can have a big impact on the North American market, and I want to be a part of that growth. Senior management was [on this FAM] in person and committed to their partnership with the trade and growing the U.S. market.”
To join HX’s new agent portal, visit agentportal.travelhx.com.
For news on HX’s sister brand, Hurtigruten, click here.
