Barbados Tourism Marketing Inc. has extended its All Aisles Lead to Barbados romance promotion in partnership with JetBlue Airways and several leading island properties. The program rewards couples choosing Barbados for their wedding with exclusive benefits, including a complimentary JetBlue flight for the bride and a 5-night stay at a participating hotel.
“This promotion brings Barbados’ romance story to life in a meaningful way,” said Peter Meyers, director of BTMI USA, in a press statement. “Couples today want destinations that blend beauty, authenticity and ease of planning. This program shows that Barbados is not only stunning, it’s effortless, warm and deeply rewarding for couples and their guests. We are grateful to JetBlue and our hotel partners for helping us celebrate the couples who choose Barbados for this milestone.”
Barbados For Two
The initiative supports the island’s recognition as the Caribbean’s Leading Wedding Destination at the 2025 World Travel Awards. It continues to position Barbados as a reliable option for weddings and honeymoons year-round, appealing to couples drawn to its culture, hospitality and seamless accessibility from the United States through JetBlue’s extensive network.
Couples planning to tie the knot on the island with at least 25 guests qualify for a curated package of experiences from Barbados Tourism Marketing Inc., JetBlue and partner resorts such as The Crane Resort, Wyndham Grand Barbados Sam Lord’s Castle, O2 Beach Club & Spa and several Marriott properties. The inclusions feature a dedicated wedding concierge, VIP Fast Track arrival service, private airport transfers, a spa credit, a professional photoshoot, a private island excursion, such as Harrison’s Cave or a heritage tour, and a suite upgrade, subject to availability. Each couple also receives a welcome bottle of Bajan rum. The bride’s complimentary roundtrip JetBlue flight and the 5-night partner stay remain the centerpiece inclusions.
Guests traveling for the event receive their own collection of on-island perks. These include a welcome cocktail reception, a group rum-tasting session, locally curated gifts and concierge assistance for travel planning. The group-oriented inclusions underline the focus on ease and comfort for destination wedding parties.
Of note: Trade support continues to play a key role in the campaign’s success. Barbados Tourism Marketing Inc. has introduced a toolkit designed for the professional community involved in planning these events. The resources include webinars, targeted e-blasts and a $250 gift card incentive for each confirmed group of 25 or more, along with a grand-prize resort stay for the top performer.
Couples must provide proof of roundtrip flights and reservations at one of the participating hotels to qualify. The booking window runs from Dec. 1, 2025, through May 31, 2026, for weddings taking place between Jan. 1, 2026, and May 31, 2027. The campaign underscores Barbados’ strength as a value-driven destination with substantial inclusions and dependable service while maintaining its appeal as a premium Caribbean wedding location.
For more information, visit visitbarbados.org.
