Bahia Principe Hotels & Resorts marks its 30th year with a substantial €128 million investment plan for 2025, which coincides with the 50th anniversary of its parent company, Grupo Piñero.
The comprehensive renovation strategy spans Bahia Principe properties across Mexico, Mallorca, the Dominican Republic and Jamaica. Improvements will focus on infrastructure, shared spaces, and operational systems, ensuring a top-tier experience for guests and efficiency for travel advisors booking these destinations.
Bahia Principe Hotels & Resorts Around the World
In Spain, the Bahia Principe Sunlight Tenerife Hotel in Costa Adeje will undergo a complete overhaul and emerge as the Bahia Principe Luxury Tenerife Adults Only in December 2025. This transformation will offer advisors a new premium option for clients seeking an exclusive adult-oriented escape.
Mexico will welcome the Bahia Principe Grand Tequila on Dec. 1, 2025. This adults-only property will immerse guests in Mexican culture and feature entertainment designed specifically for mature travelers.
The iconic Bahia Principe Grand Punta Cana in the Dominican Republic will see phased renovations, including updates to its lobby, dining venues and pool areas. Ongoing room refurbishments are part of a broader renewal plan.
Bahia Principe’s expansion continues in Jamaica, with construction of its third hotel on the island slated to begin by late 2025. This development will be part of a larger complex incorporating real estate, tourism and sports facilities.
In total, 1,260 rooms across the Bahia Principe portfolio will be renovated in 2025.
Bahia Principe maintains a strong commitment to sustainable and responsible tourism practices as a key division of Grupo Piñero, a family-owned Spanish tourism entity with 50 years of experience. Under the leadership of Encarna Piñero, who has served as Global CEO since 2017, the company integrates sustainability into its core business strategy. This approach ensures that developments not only meet high standards of luxury but also positively impact local communities.
For more information, visit bahia-principe.com.
